Authentic Communication And Brand Safety Will Be More Necessary Than Ever Post-Pandemic
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19″, Manasi Narasimhan, VP and Head Marketing and Communications South Asia, Mastercard says that marketers will need to protect brand reputation and incorporate privacy and security in brand building. Covid-19 is affecting every aspect of business and economies and stock markets around the world…