Transparency And Compassion Key To Convert Customers During Current Crisis
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Karan Kumar, CMO, DLF Limited says that consumers today expect brands to not just deliver on their promises, but to go above and beyond and lists 10 pointers for a marketer navigating the current crisis During an unprecedented challenge like Covid-19, all brands face…
