While categories like FMCG and automobiles seem to have a legacy of marketing initiatives behind them, a category like that of books is still new in the marketing arena. Until now, the need for marketing books wasn’t felt. However, with the number of books being released per year reaching a number as high as 8,000,…
While the marketers in India can heave a sigh of relief now, the country’s booming small towns and villages also have a cause to cheer. This is due to the new simpler socio-economic classification (SEC) revealed recently by the Media Research Users’ Council (MRUC) and Market Research Society of India (MRSI). The new SEC will…
Joseph Tripodi, Executive Vice-President and Chief Marketing and Commercial Officer, Coca-Cola admits that it is difficult for the beverage major to achieve its global targets unless it competes effectively in the Indian market. In an interview with Ashish Jha of Pitch on the sidelines of AdAsia 2011, Tripodi says that the company’s focus is on…
