With the ever rising disposable incomes and Indian tourists becoming more experimentative with their holiday options, international tourism players are leaving no stones unturned to pull them to the foreign lands. In the recent past, countries like South Africa, Zimbabwe, Oman, Victoria, Spain, besides the usual suspects like Australia, Switzerland and Malaysia have come up…
It is stereotypical to say that technology is for geeks. This category of geeks has actually engulfed the world in its ambit. For marketers, however, selling technology products is nothing less than a challenge. Consumers today are well versed with technology but technological jargons are equivalent to gibberish for an average consumer. “Selling a product…
Manisha Amol joined Modicare Limited as the Vice President Marketing about 18 months ago. She is in charge of spearheading the marketing strategies for the organisation. Prior to joining Modicare, she has worked as the Head, New Markets, with Oriflame India. In her work experience of 19 years, she has been associated with companies like…
In an experiential marketing initiative, Absolut, the vodka brand is engaging the youth through music at fairs. Using India Art Fair as a platform, Pernod Ricard India, the company that sells the brand in India, installed 10 Absolut labelled bottles that triggered quintessential Indian sounds, each time a person walked within the range. The idea…
It’s a challenge to create recall and loyalty in a low involvement category like plywood. Greenply, one of the leading companies manufacturing plywood in India is trying to engage the consumer with an attempt to create the largest graffiti wall in the country. An extension of the brand’s on-going ‘Always Hoyenga’ campaign, the brand is…
Kotak Life Insurance has extended its ‘Another You’ campaign to Delhi Metro and about 100 Meru cabs in Mumbai. Starting today, commuters on the Cannaught Place to Indira Gandhi International Airport Delhi Metro line will be able to hear the jingle – a tweaked version of the Bollywood number ‘Aap jaisa koi meri zindagi mein…
Looking to give a boost to its dwindling market share, Nokia has become the first mobile brand to have an exclusive branded online store in India. Mobile phones till now were sold online through multi-brand stores only. For this, the mobile brand has tied up with Indiatimes.com to launch the online NoiaShop at nokia.indiatimes.com The…
Based on insight that consumers prefer ‘heavy’ dishes during winters, Domino’s has launched ‘3 Cheese Pizza’, a combination of Cheddar, Gouda and Mozzarella. “We have launched products like Cheese Burst and Double Cheese Burst in the past and they have been huge successes. Upon consumer research, we found out that 3 Cheese Pizza too is…
Ekmatra, a line of khadi apparel, that launched its second concept store in New Delhi, has taken the luxury route to attract the young and environment conscious consumers. Launched by Sarvodaya Ashram, a non-government organisation, the apparel line boasts of a blend of western designs and Indian fineness of fabric and are priced between Rs…
It is now a cliché to call the present generation a fast paced one. However, for marketers, this cliché becomes the greatest challenge. Nestle has produced cult brands such as Maggi and Nescafe and with changing times, the meaning of these brands has also evolved. The challenge For Nestle, the challenge has been to keep…
