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    Healthcare brands need distinct positioning: Ratan Jalan

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    Ratan Jalan,  founder of Medium Healthcare Consulting, has been the CEO of Apollo Health and Lifestyle, part of the Apollo Hospitals Group for almost a decade. He has been responsible for creating some of the most successful healthcare formats in the country such as a nationwide network of The Apollo Clinic and The Cradle, South Asia’s first…

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    PMMAO 2012: Cinema Review: Rockstar

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    The year 2011 was action packed with Bollywood blockbusters and cinema crazy Andhra Pradesh and Tamil Nadu producing mega blockbusters. The blockbusters were the bait for advertisers and thus cinema fared well in 2011. It clocked a whopping revenue of  Rs 140 crore as against  Rs 118 crore in 2010. The projected growth rate for…

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    PMMAO 2012: Cinema Outlook: A wider screen

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    With the big-budget and multi-starrer movies like Aamir Khan starrer Talaash, Akshay Kumar starrer Rowdy Rathore and the untitled SRK project scheduled for release in 2012, the year looks promising for the medium and cinema advertisers. The ad revenue on the medium is all set to grow by over 15 per cent during the year…

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    Milkmaid comes out of hibernation

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    Nestlé Milkmaid is set to celebrate 100 years in India in a rather creative way and quite literally so. Milkmaid, one of the first Nestlé brands to be available in the country, has come up with Milkmaid Creations which is a new range of powdered dessert mixes. The range extends the brand by creating excitement…

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    Japanese marketers on recovery path

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    The earthquake triggered tsunami, in Japan last year, jolted not just Japan but the world at large. Several Japanese companies had to shut down their plants temporarily. Moreover, severe losses were reported in the businesses that find their origins in Japan. Japan, the world’s third-largest economy is a major exporter of electronic components, cars, industrial…

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    PMMAO 2012: Radio Review: Not a happy tune

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    The high point of 2011 for the radio industry was the announcement by the government of the Phase III policy. While, this will determine the future of radio to a great extent, the year 2011 wasn’t a year of any great shakeups. Against our prediction of a growth of 15 per cent to clock a…

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    PMMAO 2012: Radio Outlook: Bleak signals

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    The year 2011 ended on a positive note with the introduction of Phase III policy for radio by the government. As per the Pitch Madison Media Advertising Outlook 2012 projections, the radio industry is expected to clock revenues of Rs 948 crore, in the ad-pie worth Rs 28,013 crore. Estimates indicate a growth index of…

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    How PR is becoming a marketing enabler

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    Until now, Public Relations or PR has been seen as a channel of developing press relations and finding a place for brands in different publications and other media. Slowly, but surely, it is becoming a part of comprehensive marketing tool for marketers. The Gillette’s Women Against Lazy Stubble (WALS) is a case in point, which…

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    A ‘Virat’ brand equity

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    When Virat Kohli swung his bat and saved the face of the Indian cricket team, it wasn’t just the cricket world that rocked. Brand experts sat up as brand ‘Kohli’ was created. However, they feel that it may be a bit too early to expect him to reach the brand stature of Mahender Singh Dhoni…


    Why do auto brands top social media listings?

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    Experts predict that India will witness 2.4 crore more cars on the roads this year. As the demand for automobiles soars at a steady rate, automobile marketers are using the social medium aggressively to engage consumers. According to Nielsen’s findings of the Social Media Brand Equity Index, the most frequently occurring brands in the list…