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    ‘Jumpin’ back to action

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    Jumpin is back. Last time the audience witnessed a campaign from the mango drink brand was in 2006. Six years later, the brand is back on TV and is pushing hard on the marketing front. However, while Jumpin was away, a lot happened in the non fizzy mango drinks segment. Players in the segment did…

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    Android is Reliance’s blue-eyed boy

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    The latest Reliance advertisement campaign showcases the Green Android BOT changing its colour to become the ‘Reliance BLUE BOT’. The campaign is indicative of Reliance Communications becoming the exclusive market partner for Google’s Android devices in India for the next two years. Through the collaboration with Google, Reliance Communications will market the Android mobile operating…

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    Duke’s battles out to conquer new markets

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    Tapping into the regional brand nostalgia and yet connecting with changing consumer preference, PepsiCo relaunched its beverages brand Duke’s after a seven years hiatus. Six months after the relaunch in Mumbai, the retro styled bottles of Duke’s are all set to identify newer geographies and lure consumers with new flavours. Reviving childhood memories For many…

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    Is Citizen stuck in time?

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    Citizen Watches Company has always portrayed itself as an affordable luxury brand catering to the mid-segment market in India. However, over the 14 years of its existence in the Indian market, there is still some scepticism about its brand positioning. Over the years, wrist watch brands like Titan have metamorphosed from being utility items into…

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    Will Parle snacks be worth their salt?

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    Parle has always been known as a biscuits and confectionery major. With the launch of Musst Stix and Musst Chips in 2008, it expanded its product portfolio to the non-biscuit snack category as well. Now, with launch of Parle Namkeen, which is currently available in selective markets like Madhya Pradesh, Chattisgarh and parts of Maharashtra,…

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    Tech giant HP forays into home decor

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    With the launch of custom designed and printed wall papers under the name of HP Wall Art, Hewlett Packard has gone a notch higher in its Graphic Solutions Business. What may appear as a radical shift from HP’s businesses so far has been justified as a well thought out strategy of taking printing forward by…

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    eBay finally wakes from slumber

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    Online retail market is buzzing with activity with a host of new players hogging the limelight. With well crafted communication campaigns players such as Flipkart, OLX, 99 labels and Snapdeal are strong on consumer recall. However, this has left the oldest player eBay in a tight spot, forcing the brand to wake up from its…

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    Brand communication: Get real

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    Sanjeet Ahluwalia swapped his drive with Ford Figo. As he tweeted and shared his experiences on Facebook, a non-celebrity became the face of the brand. It isn’t just Ford that is experimenting with this trend; brands such as Lenovo, TATA Steel, Denizen and Hero Motocorp are also redefining brand communication by incorporating real people. With…

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    Mother Dairy milks opportunities in new markets

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    Mother Dairy, a wholly owned company of the National Dairy Development Board (NDDB), has been fast spreading its verticals beyond the Delhi-NCR region and even getting into Amul dominated markets. Lucknow and Kanpur are the latest additions where Mother Dairy has made its presence felt. While, much has been written about the success story of…

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    Hidesign forays into luxury segment

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    Leather accessories brand, Hidesign, is all set to expand itself into the luxury category with its new brand-line, ‘Alberto Ciaschini, Handcrafted by Hidesign’. The brand until now functioned in the premium sector, but with this brand-line it attempts to go a notch higher. Hidesign came to India in 2000 as a luxury brand. The label…