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    Dulux launches Dulux Visualiser App to reach the new age customer

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    Akzo Nobel, the global paints and Coatings Company and the makers of Dulux Paints announced two initiatives. The Company introduced ‘Dulux Visualizer’- an innovative and user-friendly app in the paints industry that uses augmented-reality technology to gratify the evolving needs of the new age consumer and also released the latest edition of its annual global…

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    Visual browsing to become a reality for consumers in India with the arrival of Blippar

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    Blippar, the image recognition platform, whose unique technology empowers brands, publishers, advertisers and educators to offer consumers digital experiences through smartphones, tablets and wearables has arrived in India. Brands in India are waking up to the potential of the augmented reality market. Blippar is set to tie up with around fifty brands to offer marketing…


    Real advertising

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    As the year is fast coming to an end, and I was working on a report on advertising trends of 2012, I took a quick jog down memory lane to run by my favourite ads this year. TheTanishq ad by Lowe Lintas and Partners for Diwali remains one of my favourite campaigns this year. The…

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    What a school play taught Shubhranshu Singh about marketing

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    In a talk with Impact – a media, marketing & advertising weekly from the exchange4media Group that celebrated its 8th Anniversary issue lately, Shubhranshu Singh, Marketing Director, India & South Asia, Visa, talks how participation in a drama act in school shaped his life… ” I cannot keep count of the number of formative influences, instances…

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    Mobility, mobile marketing fuel Ford Figo: Anurag Mehrotra

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    Ford recently launched the new facelift version of its popular compact hatchback Figo in India, along with a new campaign. Anurag Mehrotra, Vice President, Marketing, Ford India, talks to Pitch about the new launch and consumer insight that led to it. He also shares how mobile marketing will be the calling card for Ford to…