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    Mobility, mobile marketing fuel Ford Figo: Anurag Mehrotra

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    Ford recently launched the new facelift version of its popular compact hatchback Figo in India, along with a new campaign. Anurag Mehrotra, Vice President, Marketing, Ford India, talks to Pitch about the new launch and consumer insight that led to it. He also shares how mobile marketing will be the calling card for Ford to…

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    June 2012

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    [catlist name=June-2012 numberposts=70]

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    The art of changing perceptions

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    “Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.”      -Edwin Artzt Perception and the consumers’ experience with the brand is the main driving point of any brand’s existence and the key to both creating and sustaining…