• latest-stories

    WATConsult launches WAT’s Your Big Idea 2.0

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    – Offers the winning team an opportunity to visit Cannes Lions in 2018 – Collaborates with more than 20 educational institutes, leading brands and brings on board 8 jury members WATConsult, a digital and social media agency and a part of the Dentsu Aegis Network, has launched the second season of WAT’s Your Big Idea…

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    Johnnie Walker – The Journey’s Global Responsible Drinking Ambassador, Mika Häkkinen, comes to India with Join the pact

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    – Contest winners will get a chance to drive with Mika Häkkinen – Gurugram will experience the roar of the Caparo T1 as Mika Häkkinen takes it for a drive ‘Johnnie Walker – The Journey’ is encouraging people in India to #JOINTHEPACT with Mika Häkkinen, the Global Responsible Drinking Ambassador and Two-time Formula One World…

  • Atul Singh, President & CEO, Coca-Cola India

    Puma and DDB Mudra Group present ‘Suede Gully’

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    India’s biggest multi-lingual street collaboration; a brand movement that integrates art, dance and music in a compelling music video Lending voice to a new generation of creators, global sportswear brand PUMA has pioneered the largest movement in the country’s street culture with its latest collaboration campaign – Suede Gully. A brain child of Puma and…

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    HSIL has launched premium bathroom suites ‘ALCHYMI’ designed by fashion designer Manish Malhotra

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    HSIL, a sanitary ware company, and makers of Hindware have launched a new super-premium brand ALCHYMI. In a first of its kind association, the new brand has collaborated with the leading fashion designer, Manish Malhotra to design bathroom suites. “We found from our research that consumers were looking for contemporary designs that would complement their…

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    OLX launches its first ever campaign for buyers

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    The reasons to buy used goods are innumerable. But what prompts a buyer to stop pondering, and actually click the buy button? OLX’s first-ever buyer-focused campaign depicts OLX-ers buying all kinds of used products at affordable prices, enabling them to fulfill their most cherished dreams. OLX, the marketplace for used goods, has released two television…

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    Children’s internet platform worldoo.com enters its second phase

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    Worldoo.com has emerged as a go-to internet platform for children, having evolved with feedback from parents and educators around the country. Worldoo.com 2.0 has just launched a host of interactive features for kids on the internet. Encapsulating the topics that children, parents and teachers wanted to see as part of the platform which included value…

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    Cadbury Oreo uses Graffiti wall art for the “Play with OREO’ campaign

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    Cadbury Oreo has launched its “Play with OREO” campaign in India to inspire consumers to get playful and enjoy the small moments of life. The brand is on a mission to unleash imagination and playfulness, not only by the means of creative fun with the iconic Oreo cookie, but also in consumers’ everyday lives. Oreo…

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    OLX grabs viewer attention with a slew of advertisements on TV

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    The marketplace for used goods OLX.in, has launched four advertisements in Hindi, Tamil, Telugu, and Kannada, each featuring a celebrity superstar. All TVCs revolve around a common theme– ‘Let the Old Make Way for the New’ or ‘Purana Jayega Toh Naya Ayega’. The ads that hit TV screens on May 30, 2015, comprise four different…