The business card designed for a leading gynaecologist doubles up as a pregnancy test strip. Business cards are an integral part of any company or individual’s branding. More often than not, they serve as the introduction and as a reminder too. Due to limited wallet space, business cards have really evolved in terms of messaging…
A perfect example of how the Out-of-home industry is moving beyond just brand awareness; catering to different segments of marketing which results in direct customer connect! In the recent spree of activities executed at Mumbai Metro; it certainly seems to stand as an innovative platform for marketers to showcase their product portfolio expanding their approach…
Vivo, the global premium smartphone brand, rolled out a digital campaign ViewTube giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of their V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer attention on YouTube. With Vogon* – the…
Jabong, the online fashion platform, has launched its multi-media advertising campaign for the 3rd edition of ‘Big Brand Sale’, to be held from January 25th to 28th. The 360 degree marketing campaign has been designed to drive communication around the brand’s flagship sale that brings the biggest international and Indian brands at unimaginable prices. As…
Law & Kenneth Saatchi & Saatchi, Publicis Communications’ full-service creative agency, has named Delna Sethna as its Chief Creative Officer across all its businesses. Prior to this, Delna was leading some key global businesses such as P&G brands and Mondelez. She is now the creative face of Law & Kenneth Saatchi & Saatchi with immediate…
Under the patronage of the French Ministry of Culture, the Embassy of France and Institut Français in India in collaboration with TV France International will be organizing professional meetings with French distributors of animation and kids programming and Indian Television channels and VOD platforms. France is the number 1 producer of animation in Europe, and…
PeopleStrong a HR Solutions and Technology Company headquartered in Gurgaon announced two mega launches to start 2018 with a bang. The two products launched are PeopleStrong’s Matchmaking product (Alt Recruit) powered by Machine Learning and ’Alt One’, India’s first HR app store. Both the products aim at revolutionizing the world of recruitment, employee experience and…
In the ever-growing digital world, engaging with influencers and content makers has never been more appealing. Advertisers like to engage with buzzing online personalities to create strong brand awareness and connect with consumers via unique and authentic content. However, the influencer marketing industry has its own challenges like discovery, authenticity, effectiveness and metrics that help…
WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of their 11th Anniversary celebrations. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all advertising industry individuals. The idea behind launching PlayAgency is that every agency…
As the Central Government gears up to present the last full budget before elections in 2019, India’s English business news channel, BTVI has launched a power packed line up of shows in the run up to Union Budget 2018. Given the significance of this budget, the channel has aptly introduced the theme ‘For New India’…
