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    Iconic display of MRF Perfinza stuns passengers at the Mumbai Airport

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    A recent display showcasing MRF’s newly launch Perfinza stands out at Chhatrapati Shivaji International Airport, Mumbai. Targeting premium & luxury car owners and potential customers, the LED structure of a car with the new tyres has been placed in the activation area of the airport catching maximum attention from the passengers. The media rights of…

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    Witlinger getting BOLD

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    The Craft Beer launching its new design and brand mascot to represent their true personality Since its launch in 2014, Witlinger has been consistently producing high-quality craft beer and has built strong brand recall. To demonstrate their true personality & character through their packaging, Witlinger is now launching new design & powerful brand mascot. The…

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    Baba Ramdev in conversation with Annurag Batra

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    On December 11th in Mumbai, Yoga guru Baba Ramdev of Patanjali Ayurved, winner of IMPACT Person of the Year 2017, engaged in an interesting conversation with Annurag Batra, Chairman and Editor-in-Chief, exchange4media Group at the award function. Here are the excerpts from their conversation: Annurag Batra: You are a brand and so is Patanjali. You…

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    Zee Media partners with Botworx.ai to create pioneering AI powered conversational platform for news content

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    Collaboration with Botworx.ai, launches chatbots for Zee News, Zee News English, WION and DNA on Facebook and Facebook Messenger First of its kind service leverages the power of social messaging and social sharing to engage conversations between Zee Media & its readers Botworx.ai, a data-driven AI platform based in India and California today announced an…

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    Dentsu Webchutney bags creative mandate for Goomo

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    Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omni-channel, travel-tech company that operates across consumer, corporate and B2B segments. The relationship will be managed by Dentsu Webchutney’s Mumbai office. Goomo.com is a new player in the already complex Online Travel Agency category. While…

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    BABA RAMDEV WINS IMPACT PERSON OF THE YEAR, 2017 AWARD

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    Baba Ramdev of Patanjali Ayurved wins top Media, Marketing and Advertising award for disrupting the domination of established players in India’s FMCG industry and riding the swadeshi sentiment to script brand Patanjali’s phenomenal success Baba Ramdev of Patanjali Ayurved has won the IMPACT Person of the Year, 2017 Award, instituted by the exchange4media Group to…

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    2017 closes with big Pan Asia Awards for BBC Worldwide India

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    BBC Worldwide India has kicked off the last month of the year with 3 major awards wins, including a Gold at PromaxBDA Asia Awards held in Singapore last week. BBC Worldwide India won a Gold at the PromaxBDA Asia Awards for Planet Earth II promo created for Mitsubishi Electric for Best Sponsor/Brand Integration spot/s, created…

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    New York Festivals International Advertising Awards Announces the 2018 Grand Jury

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    New York Festivals International Advertising Awards® has announced the 2018 Grand Jury. To date, NYF’s powerhouse 300+ Grand Jury represents the most diverse brain trust of global creative minds in the advertising industry from 50 countries. From Cape Town to Sao Paola and Berlin to Tokyo, this esteemed peer-nominated panel provides a 360-degree creative view…

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exchange4media conclave Mumbai 2017