• latest-stories

    Saffola and WATConsult launch ‘Beat the Crave’

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    Conceptualised and designed by WATConsult, ‘Beat the Crave’ campaign aims to help consumers adapt a healthy lifestyle  WATConsult, the digital and social media agency from Dentsu Aegis Network and Marico’s Saffola, launched a new campaign for their newly introduced offering, Saffola Active Slimming Nutri-Shake, titled ‘Beat The Crave’. The campaign is a first-ever audio driven…

  • INTERVIEWS, latest-stories

    Nisha Narayanan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd. on the revamped REDTRO 106.4

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    Red FM is a popular Indian FM radio station broadcasting at the frequency 93.5 megahertz. The radio station launched its second frequency in 2016 by the name of REDTRO 106.4 in Mumbai, which has now been re-launched and re-vamped by the name of Magic 106.4. While catching up with the Pitch team, Nisha Narayanan, COO…

  • latest-stories

    QUAKER CELEBRATES THE ‘REAL FIT’ IN NEW CAMPAIGN

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    Quaker Oats redefines the ‘real fit’ with its new ‘Fuel for the Real Fit’ campaign, which celebrates everyday athletes with a zest to do more each day The new campaign features young professionals like a play-school teacher and a doctor as ‘real fit’, and Quaker as their ‘fuel’ to do more In a world where the…

  • latest-stories

    YouTube India Ads Leaderboard: Ads that India watched in Q1 2018

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    Cumulatively the top 10 ads clocked 190 million views YouTube released the Q1’18 India Ads Leaderboard, a list of the top ads and promoted videos that Indian audiences consumed during the first quarter of the year. These ten ads clocked an astounding 1.36 million hours of watch time, with mobile devices accounting for 83.8% of the watch time. Here are…

  • Manu Kumar Jain, Co-founder, Jabong.com
    latest-stories

    LIMCA GIVES FRESHNESS A NEW MEANING WITH THE LAUNCH OF ITS NEW CAMPAIGN

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    The newest campaign ‘Chadha Le Taazgi’ features a contemporary version of a popular Bollywood classic   Coca-Cola India, one of the country’s leading beverage company, announced the launch of a new campaign for the leading lime and lemony drink– Limca. The new campaign ‘Chadha Le Taazgi’ is aimed at elevating the brand’s positioning as the…

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    Ten steps to start up success- Norah Casey

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    A session was conducted at Women Economic Forum held in New Delhi on “Ten steps to start-up success” where Norah Casey, Author, Broadcaster, Publisher, Harmonia Publishing gave her personal insights on the ten steps necessary to establish a successful start-up. She started her talk with stating that ‘innovation is a state of mind’, she further…

  • latest-stories

    Vivo launches Y53i with Face Access and Ultra HD technology

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    Vivo, the global premium smartphone brand, has launched Vivo Y53i featuring 12.7cm (5) display with Face Access and Ultra HD Technology for capturing detailed photos. Priced at INR 7,990, the smartphone will be available in Crown Gold and Matte Black colour across all offline stores. Commenting on the launch, Kenny Zeng, CMO, Vivo Indiasaid, “Vivo…

  • latest-stories

    L&K Saatchi & Saatchi WINS BigMuscles NUTRITION CREATIVE MANDATE

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    BigMuscles Nutrition, India’s fastest growing nutritional supplement brand, has appointed L&K Saatchi & Saatchi (an integrated communications agency and part of Publicis Group) as their Creative Agency on Record (AOR). The agency will be responsible for creating their launch and sustenance communication and will have their creative mandate. The account will be handled by the…

  • latest-stories

    DELIVERING A BRAND EXPERIENCE- Women Economic Forum

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    Talking about Brand Experience at the Women Economic Forum held at New Delhi, Kanika Agarwal, CEO and Founder, FemPeers, Passion Peers & Rapid Rabbits, Singapore said, “Brand experience is different from the corporate point of view and also from start-up point of view because start-up’s work with limited budgets and resources.” Enumerating factors that contribute…

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