• latest-stories

    Hotstar appoints Sameer Kapoor as Vice President – Agency Ad Sales

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    Hotstar, India’s leading premium streaming platform, announced the appointment of Sameer Kapoor as Vice President – Agency Ad Sales. In his new role, Sameer will be responsible for driving the relationship with media agencies to deliver measurable and impactful media strategy for clients through Hotstar. Sameer brings over 17 years of media and marketing experience…

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    Gillette launches new MACH3 START With Aqua-Grip handle

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    Joining the MACH3 Turbo™ and MACH3™ original, is Gillette’s newest launch the MACH3 START. Marking the 20th birthday of MACH3, Gillette has specially designed this new razor with its first-ever 360° Aqua-Grip handle which entails the understanding of the needs and the problems of younger guys who are just starting to shave. Guys take pride in…

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    Sundrop set to enter the Cereal Market with new Choco Popz

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    Sundrop, one of India’s most trusted Food brands announced the launch of a new cereal, Choco Popz. The product which can be had either as a breakfast cereal or a snack has a crunchy multigrain shell and a dark chocolatey centre ideal for snacking all during the day. Increased health consciousness, especially in the metros and…

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    Myntra and Saif Ali Khan join hands to launch ‘House of Pataudi’

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    Myntra announces the launch of ‘House of Pataudi’, in association with Saif Ali Khan. The ethnic wear brand is inspired from the sophistication and the rich heritage of the Pataudis and reflects a strong sense of culture and tradition. ‘House of Pataudi’ is co-owned by Myntra, Exceed Entertainment and Saif Ali Khan and exemplifies the latter’s classic and contemporary style and taste. It is a lifestyle brand for men and women that delivers fine…

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    adidas India announced its official partnership with Real Kashmir Football Club (RKFC), the first football team from the valley to qualify for the country’s top tier I-League.  Beginning with the 2018-2019 season, adidas will become the official kit partner for the club. Leading the way as partners beyond kit sponsorship, adidas India aims at redefining…

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    Makani Creatives Bags Lavie’ for the 2nd year in a row

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    Lavie’s latest ad campaign launching its new brand ambassador, Anushka Sharma has been conceptualised and curated by Makani Creatives. Launched on the 10th of October, the fashion campaign aptly epitomizes the brand proposition, ‘Fickle is Fun’ and is currently being featured across all ATL & BTL platforms. Synonymous with fashion & variety, Lavie caters to  independent…

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    Dream11, India’s biggest sports game, today launched its latest integrated campaign #KheloDimaagSe, with its brand ambassador and iconic Indian cricketer Mahendra Singh Dhoni. Conceptualized by Leo Burnett Orchard, Dream11’s latest encourages fantasy sports users to apply the same kind of thinking prowess that has made M.S Dhoni the master of the game.  The new mass media campaign will be…

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    Housing.com launches new TVC campaign for ‘Home Utsav’

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    Housing.com, India’s most innovative real estate platform, has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival. The campaign includes three creatives under ‘Home Utsav – ‘It’s here, it’s big’ campaign targeted towards home seekers who wish to find their dream homes this festive season. The 360-degree campaign…