Launched on Mother’s Day, the campaign has been leveraged on all social media platforms Most women, after attaining motherhood face the dilemma of whether they should put their career first or family first. If she picks the former, she is judged for not caring enough for her child, and if she chooses the latter, her…
Digital campaign using emojis to create awareness of malaria symptoms ° 12 million people reached across social media platforms Godrej HIT, from the house of Godrej Consumer Products Limited, is a well-known household insecticide brand, trusted by millions of households in India, when it comes to eliminating dangerous insects and pests from their homes. On…
~ service lines include Branding & Films, Content Marketing, Digital Marketing & Corporate Communication ~ ~ network across Mumbai, Delhi, Bangalore, the UK, South East Asia and Australia ~ Industry professionals across branding, films & animation, content marketing, digital marketing and public relations, Kunal Rao, Srishty Chawla, Anup Kamath and Sandeep Rao have joined hands…
Pitch CMO 2019: Surana, VP, New Product Development, DS Group emphasized the growth of influencer marketing paradigm in India and how it is helping brands At the Pitch CMO 2019 Summit held at Leela Ambience Gurugram, Shashank Surana, VP, New Product Development, DS Group spoke on ‘Building Brand- The Influencer Way’ wherein he laid emphasis on the…
Vats, Group CEO & Managing Director, Viacom 18 Media, spoke about ‘Harmonising chaos in a new world order’ The Pitch CMO Summit 2019, Delhi, kicked off with much enthusiasm as Sudhanshu Vats, Group CEO & Managing Director, Viacom 18 Media, took to the stage to deliver the keynote address. Speaking on the topic of ‘Harmonising…
The International Cricket Council (ICC) and Booking.com, one of the world’s leading digital travel platforms, announced a strategic five-year global partnership in which the e-commerce company will become the exclusive Accommodation and Attractions Booking Partner for all ICC events. The five-year agreement includes all ICC events around the world, including the ICC Men’s Cricket World…
SBI Life Insurance, one of India’s largest private life insurers, has launched ‘Thanks A Dot’, an innovative breast cancer awareness initiative that is supported by the Women’s Cancer Initiative -Tata Memorial Hospital. The programme intends to empower the women of India by educating them about early lump detection through simple self-examination techniques. An easy-to-use self-training…
Conceptualised and executed by the DDB Mudra Group, the ad campaign gives a humorous take on the laws of physics Hotstar, India’s largest premium video streaming platform, has released an entertaining new TVC for its VIVO IPL 2019 campaign, ‘#KoiYaarNahiFar’. Conceptualized and created by the DDB Mudra Group, the film features a stereotypical Indian family…
‘Caravan Talkies’ will travel across over 1,000 towns and villages of UP and deliver thought-provoking stories in an interactive way As part of rural expansion plans, brand Kurkure announces the roll-out of ‘Caravan Talkies’ a mega consumer connect program in Uttar Pradesh. ‘Caravan Talkies’ will travel across 1000+ towns and villages, reaching out to the rural population of Uttar Pradesh. As part of…
The two new campaign videos capture the changing consumer dynamics and ensure the brand stays relevant as a trusted partner in every phase of life With the backdrop of gender equality gaining momentum world over, smashing gender roles and stereotypes and a rising wave of aspirational millennials, Mother’s Recipe’s new proposition and tagline – ‘Taste…
