Festivals form an intrinsic part of the Indian culture. Mondelez India, with its spirited campaigns, colourful packaging and unique product formats has been at the heart of India’s festive spirit for over 70 years. This year, Mondelez India brings alive the joy of goodness by bringing people together and strengthens relationships with a deep rooted mantra of generosity…
After announcing deals with sprinter Hima Das and football club Real Kashmir FC, adidas India continued to add to their partnerships by signing India’s first gold medal winning heptathlete Swapna Barman who won the gold at the recently held Asian Games in Indonesia. adidas is aiming to catalyse a change both on and off the sporting…
ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd. (ZEEL), has partnered with Publicis Capital to help drive its global strategy. One month into its soft launch in 190+ countries, ZEE5 has moved into overdrive with entrusting Publicis Capital with the mandate of driving its international communications, creative campaigns and digital initiatives. The brand…
Dish TV India Limited, the world’s largest single-country DTH Company, launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season. The campaign aims to highlight the younger, innovative avatar of D2H brand, bringing out its technologically advanced offerings & customer centric solutions. With this campaign, D2H is…
One97 Communications Limited, that owns the brand Paytm, India’s largest digital payments company today announced that its set to offer 10 Cr worth prizes and free gold on Paytm Gold purchases during the ongoing festive season. On purchase of Paytm Gold, users can get assured extra gold worth upto Rs. 10,000 and also participate in…
Kyunki apno se acha koi network nahi, apnepan se acha koi connection nahi From meeting family members, shopping for colourful lantern & new clothes, enjoying homemade sweets, to shopping online, exchanging greetings on mobile, share update on social media, get gifts delivered on our doorsteps – Diwali celebrations have changed over the years, losing some…
Anchor by Panasonic, one of India’s leading manufacturers of electrical construction materials, launched its new campaign ‘Naye India ke Badhte Load ke Liye’. With the advancement and accessibility of technology, there has been a growing demand for new-age electrical appliances. However, in the process of building a dream home packed with high-tech electrical devices, one often…
Traworld, the premium luggage brand from the house of High Spirit Commercial Ventures, has launched its ad-campaign‘The World is Your Ramp’ featuring Sonam K Ahuja, the much adored fashion icon from the Indian film industry as the face of their brand. The ad-campaign reflects the positioning of the brand as a fashion brand rather than plain luggage brand. The…
Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the first brand campaign for Maruti Suzuki ARENA. Positioning Maruti Suzuki ARENA as a ‘car buying experience designed with you in mind’, the campaign line is ‘A destination called you. A feeling called Maruti Suzuki ARENA’. Bollywood superstar Varun Dhawan is the face…
In a mega-unboxing event, two days after the launch of its much-awaited flagship, the OnePlus 6T, the leading premium smartphone maker set a new GUINNESS WORLD RECORDS title for the Most people unboxing simultaneously. GUINNESS WORLD RECORDS, the global authority on record breaking, confirmed the record on 1st November, 2018 as 559 OnePlus community members came together to unbox…
