The government’s ban on Chinese apps put the Indian video-sharing social networking platforms on a fast track to snag the audience TikTok left behind PM Modi’s call for ‘Vocal for Local’ has been steering desi apps to the forefront for some time now, but with the government’s announcement to impose a ban on 59 Chinese…
They also requested that the government call off collaborations and investments made by the Chinese in Indian media companies Indian news bodies — Indian Newspaper Society (INS) and Digital News Publishers Association (DNPA) have asked the GOI to restrict access to Chinese sites in India. In addition to this, they suggested that the government call off…
Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners Wavemaker has bagged the e-commerce mandate for Mondelez India. As part of the mandate, Wavemaker will focus on building and scaling the brand and its products through various e-commerce channel partners. Anil Viswanathan, Director – Marketing (Chocolates),…
BasicFirst – a personalized e-learning platform – today announced the appointment of industry specialist AjayDev Singh as Marketing Head and Chief Digital Strategist Mr Singh has held leadership roles at top multinationals such as Reliance ADA Group, Percept Ltd and SVG Media (now Dentsu Aegis Network). An alumnus of The Indian Institute of Mass Communication,…
The ad film has been put together by Saatchi & Saatchi Propagate Max Life Insurance Company Ltd has unveiled its latest ad campaign “Bharose Ka Number” highlighting the company’s consistent performance in claims paid ratio in the last five years, thereby reiterating its commitment towards cementing customer trust. The same comes at a time when…
The role of technology in delivering marketing solutions is becoming more important and then ever before. Recognising this change, Mirum has appointed Kalpesh Patel as “Director of Martech Services”. Besides leading the Salesforce practice, Kalpesh will also lead other areas of practice such as Sitecore, SEO, UX_UI in addition to other CMS and e-commerce solutions….
Diageo India today announced ‘Raising the Bar’, a 75-crore programme committed to support bars, pubs and restaurants serving alcohol to welcome customers back and recover following the COVID-19 pandemic. “Raising the Bar” will be a two year programme to support the revival and recovery of qualifying bars, pubs and restaurants serving alcohol across New Delhi, Mumbai, Bengaluru and other cities….
Maruti Suzuki India Limited today launched a distinctive loyalty program – Maruti Suzuki Rewards. This first-of-its kind loyalty program will cover all passenger vehicle customers from ARENA, NEXA and True Value outlets. Maruti Suzuki Rewards is a comprehensive program that comes with a range of benefits on purchase of additional car, service, Maruti Insurance, accessories, customer referrals…
Previously, Main was a Principal at Deloitte Consulting LLP and the Global Head of Deloitte Digital Ogilvy today announces the appointment of Andy Main as Global Chief Executive Officer. Andy, Global Head of Deloitte Digital and a Principal at Deloitte Consulting LLP, will succeed John Seifert, who announced his plans to step down in April…
On the occasion of International Yoga Day, Castrol India refreshes the Castrol CRB Turbomax Truck Aasana and CRB Plus Khet Aasana programme to support a healthier lifestyle and to build immunity among truckers and farmers The trucker and farmer communities have served as the backbone of India for generations. While they work tirelessly even through the current testing times,…
