• latest-stories

    Colgate launches 10th edition of its Scholarship Program with an aim to give children a future to smile about

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    In its 10th year, the program offers more scholarships and a free one-month subscription of BYJU’s study material with every offer pack Colgate-Palmolive (India) Limited, the market leader in Oral Care in India, launched its annual, Colgate Scholarship Program. As a part of the program, more than 500 children can avail scholarships up to Rupees One…

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    Eureka Forbes appoints Taproot Dentsu as its creative agency

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    Eureka Forbes, which is responsible for creating iconic brands including Aquaguard and Euroclean, has roped in Taproot Dentsu to handle its creative duties. The agency, from the house of Dentsu Aegis Network, won the account following a multi-agency pitch. Under this new partnership, Taproot Dentsu  will now be responsible for Eureka Forbes’ brands across the…

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    GoldSeat Ties-Up with BNT Motors, Expand Services in North India Region

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      The partnership will enable Goldseat to expand its reach to around 500 buses within the next 12 months Goldseat, The first-of-its-kind licensed on-the-go offline entertainment travel services provider ties up with BNT Motors –the largest dealer for Volvo buses in the country. With its primary focus to provide offline entertainment to luxury bus travelers across India while travelling GoldSeat…

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    Have We Forgotten to enjoy ‘The Real Flavours of Life’, asks Lay’s

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    Friendship Day film by Lay’s encourages people to log off and immerse themselves in real time experiences Lay’s, world’s favorite potato chip brand, takes its proposition of ‘The Real Flavours of Life’ a step further with a new film on Friendship Day calledCollege Canteen + No Network = #RealFlavoursOfLife. With nearly 478 million Internet mobile…

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    Mankind Pharma adds ‘KABZEND’ to its portfolio with Rishi Kapoor as the brand ambassador

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    Mankind Pharma introduces its new product to prevent constipation Ayurvedic-based formulation, KABZEND is available in trendy 50g bottle packaging at Rs.50/- Mankind Pharma, a quality-driven pharmaceutical company in India has launched a new Over-the-counter (OTC) product – ‘KABZEND Natural Laxative Granules’ to help relieve constipation. Mankind Pharma has chosen Veteran Actor Rishi Kapoor as the…

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    Horlicks takes ‘Badne ki bhookh’ to the next level

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    Horlicks launched Badne ki Bhookh in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks dials up the passion by looking closely at what makes these kids today go after so many things, with great ease. Children today want to do more at the same time. From the dance stage…

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    Eros Now Announces Partnership with InMobi

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    Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, it’s cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has partnered with InMobi, a global provider of enterprise platforms for marketers. The association will enable advertisers to directly monetize on Eros Now’s video platform, which boasts an…

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    AI-powered “Gecko” from Web Spiders Is Transforming Recruitment

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    Web Spiders has launched Gecko AI – an outbound hiring and video interview solution at Tech HR 2018 – Asia’s Largest HR Technology Conference. Gecko, which uses machine learning and artificial intelligence to regularly and automatically follow-up with candidates selected for outbound hiring, records pre-screening video interviews, analyses candidate responses and body language and overall,…

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    #ProtinexForMuscleHealth: Protinex Launches New Campaign

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    To Establish Protein Relevance for better muscle health among Indians Protinex, from Danone India, launched its new campaign #ProtinexForMuscleHealth to establish the importance of protein for good muscle health among Indians. A recent InBody study reveals that 71% Indians have Poor Muscle Health, 68% have low Protein levels. A leading cause for this could be inadequate intake…