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    Red Label launches ‘Old Friends’ TVC

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    Over the years, Red Label has brought its brand platform ‘Swad Apnepan ka’ to life by touching on various societal issues that are often spoken of in hushed tones. The new campaign brings to fore, the issue of food preferences and the silent divide that exists between vegetarians and non-vegetarians. The endearing film features two aged friends…

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    Livspace appoints Flipkart exec as Chief Marketing Officer

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         Kartikeya Bhandari brings over a decade of national and global marketing experience to the company. ·         Will help solidify the brand identity as Livspace expands to newer markets and product categories.  Livspace, India’s no.1 home interiors and renovation platform, today announced that Kartikeya Bhandari has been appointed as its first-ever Chief Marketing Officer. In his new role, Kartikeya will lead…

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    Flock ropes in Sam Mallikarjunan as Chief Revenue Officer

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    To oversee company’s global expansion and marketing efforts Flock, the team messaging and collaboration platform, has announced the appointment of Sam Mallikarjunan as Chief Revenue Officer.Sam will be responsible for driving the global market engagement, expansion and for channelizing revenue operations for Flock both globally and in India. His appointment will provide a major boost to Flock’s foothold in…

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    Facebook completes 15 years; Zuckerberg thanks community in post

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    Zuckerberg, Co-Founder and Chief Executive of Facebook, talks about understanding the need to connect people, being dismissed as ‘a fad’ and need to do more about privacy issues Social networking giant Facebook completed fifteen years on Tuesday. In order to mark its anniversary, Facebook Co-Founder and Chief Executive Mark Zuckerberg posted a blog thanking everyone…

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    MakeMyTrip Launches New Ad Campaign to tap growing Indian International travelers

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    MakeMyTrip Limited, India’s leading online travel company, today launched its new TV campaign with its brand ambassadors – Ranveer Singh and Alia Bhatt. The campaign aims to reach out to its consumers with yet another compelling reason to book their international travel online with features like – ‘MMT 24×7 Hotline for International flights and hotels’ and…

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    The thrill of the chase hits India with GoQuest Digital Studios’ show on the 9th FMSCI MMSC Volkswagen Ameo Cup

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    The series has clocked 10 million views and still counting; a huge hit amongst motorsports enthusiasts Indian audiences have finally woken up to a new motorsports experience that has all the ingredients of adrenaline, drama and edge-of-the-seat excitement, in the perfect amount! Developed by GoQuest Digital Studios, the show featuring the 9th edition of the FMSCI MMSC…

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    Wavemaker India wins media mandate for health start-up cure.fit

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    Wavemaker, the media, content, and technology agency from GroupM, has bagged the media mandate for cure.fit, a health and fitness start-up led by Mukesh Bansal and Ankit Nagori. Kishan Kumar M S, Vice President, Wavemaker India, said, “We are extremely thrilled and honored to partner with cure.fit in their journey of making India healthy and…

  • Viral Oza, Marketing Director, Nokia India

    Punit Goenka named new Chairman of BARC India

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    Punit Goenka, MD & CEO, Zee Entertainment Enterprise Limited, has been elected as the new Chairman of TV Viewership measurement company, BARC India by the Board at its meeting held on 29th Jan. Punit will be taking over from Nakul Chopra who successfully completed his one year tenure as Chairman of the Joint Industry Body….