• latest-stories

    HSIL has launched premium bathroom suites ‘ALCHYMI’ designed by fashion designer Manish Malhotra

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    HSIL, a sanitary ware company, and makers of Hindware have launched a new super-premium brand ALCHYMI. In a first of its kind association, the new brand has collaborated with the leading fashion designer, Manish Malhotra to design bathroom suites. “We found from our research that consumers were looking for contemporary designs that would complement their…

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    OLX launches its first ever campaign for buyers

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    The reasons to buy used goods are innumerable. But what prompts a buyer to stop pondering, and actually click the buy button? OLX’s first-ever buyer-focused campaign depicts OLX-ers buying all kinds of used products at affordable prices, enabling them to fulfill their most cherished dreams. OLX, the marketplace for used goods, has released two television…

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    Children’s internet platform worldoo.com enters its second phase

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    Worldoo.com has emerged as a go-to internet platform for children, having evolved with feedback from parents and educators around the country. Worldoo.com 2.0 has just launched a host of interactive features for kids on the internet. Encapsulating the topics that children, parents and teachers wanted to see as part of the platform which included value…

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    Cadbury Oreo uses Graffiti wall art for the “Play with OREO’ campaign

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    Cadbury Oreo has launched its “Play with OREO” campaign in India to inspire consumers to get playful and enjoy the small moments of life. The brand is on a mission to unleash imagination and playfulness, not only by the means of creative fun with the iconic Oreo cookie, but also in consumers’ everyday lives. Oreo…

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    OLX grabs viewer attention with a slew of advertisements on TV

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    The marketplace for used goods OLX.in, has launched four advertisements in Hindi, Tamil, Telugu, and Kannada, each featuring a celebrity superstar. All TVCs revolve around a common theme– ‘Let the Old Make Way for the New’ or ‘Purana Jayega Toh Naya Ayega’. The ads that hit TV screens on May 30, 2015, comprise four different…

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    Dulux launches Dulux Visualiser App to reach the new age customer

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    Akzo Nobel, the global paints and Coatings Company and the makers of Dulux Paints announced two initiatives. The Company introduced ‘Dulux Visualizer’- an innovative and user-friendly app in the paints industry that uses augmented-reality technology to gratify the evolving needs of the new age consumer and also released the latest edition of its annual global…

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    Visual browsing to become a reality for consumers in India with the arrival of Blippar

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    Blippar, the image recognition platform, whose unique technology empowers brands, publishers, advertisers and educators to offer consumers digital experiences through smartphones, tablets and wearables has arrived in India. Brands in India are waking up to the potential of the augmented reality market. Blippar is set to tie up with around fifty brands to offer marketing…

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