Conceptualized by Lowe Lintas, the campaign was launched across digital media and television mid-May Lenskart, the eyewear destination known for its fashionable eyewear launched its new campaign I’m Hooked. The campaign featuring brand ambassador Katrina Kaif showcases the vast range of trendy eyewear styles which compliment everyday looks. From Cat Eyes, Round, Tortoise, Metals, Pop Colors, Transparent,…
US$5.8 billion global, yearly investment in combined A&R, marketing (33.8% of revenues) Record labels invest US$5.8 billion in artists worldwide through combined Artists & Repertoire (A&R) and marketing annually, according to IFPI, representing the recording industry worldwide. The figures are featured in IFPI’s dedicated microsite, Record companies: Powering the music ecosystem, which highlights a key role…
She will be featured across all digital, social and in-store platforms for all featured brand campaigns Bobbi Brown Cosmetics has announced its first ever Indian brand ambassador – Bollywood actress Tara Sutaria, to magnify its original ethos of celebrating individual beauty and women’s empowerment. A multi-dimensional artist, Tara is confident, bold and glamorous and embodies…
The new campaign has been launched on Hotstar and will be followed by large-scale television campaign Maggi has come up with a new campaign that revolves around the story of a mother and her son, wherein the mother encourages her son to prepare for life and be independent. This campaign introduces the ‘First Cook’ and…
Launched on Mother’s Day, the campaign has been leveraged on all social media platforms Most women, after attaining motherhood face the dilemma of whether they should put their career first or family first. If she picks the former, she is judged for not caring enough for her child, and if she chooses the latter, her…
Digital campaign using emojis to create awareness of malaria symptoms ° 12 million people reached across social media platforms Godrej HIT, from the house of Godrej Consumer Products Limited, is a well-known household insecticide brand, trusted by millions of households in India, when it comes to eliminating dangerous insects and pests from their homes. On…
~ service lines include Branding & Films, Content Marketing, Digital Marketing & Corporate Communication ~ ~ network across Mumbai, Delhi, Bangalore, the UK, South East Asia and Australia ~ Industry professionals across branding, films & animation, content marketing, digital marketing and public relations, Kunal Rao, Srishty Chawla, Anup Kamath and Sandeep Rao have joined hands…
Pitch CMO 2019: Surana, VP, New Product Development, DS Group emphasized the growth of influencer marketing paradigm in India and how it is helping brands At the Pitch CMO 2019 Summit held at Leela Ambience Gurugram, Shashank Surana, VP, New Product Development, DS Group spoke on ‘Building Brand- The Influencer Way’ wherein he laid emphasis on the…
Vats, Group CEO & Managing Director, Viacom 18 Media, spoke about ‘Harmonising chaos in a new world order’ The Pitch CMO Summit 2019, Delhi, kicked off with much enthusiasm as Sudhanshu Vats, Group CEO & Managing Director, Viacom 18 Media, took to the stage to deliver the keynote address. Speaking on the topic of ‘Harmonising…
The International Cricket Council (ICC) and Booking.com, one of the world’s leading digital travel platforms, announced a strategic five-year global partnership in which the e-commerce company will become the exclusive Accommodation and Attractions Booking Partner for all ICC events. The five-year agreement includes all ICC events around the world, including the ICC Men’s Cricket World…
