Havmor, India’s leading ice cream brand and a wholly owned subsidiary of South Korean conglomerate Lotte Confectionery, has announced the appointment of Anindya Dutta as its new Managing Director.He will be the first MD after Lotte acquired Havmor Ice Cream in Dec 2017. Anindya will be taking forward Lotte’s vision of expanding its business footprint in India….
Birla Aerocon, the green building solution brand from the house of HIL Ltd. which is India’s leading and Asia’s most trusted building material company, today announced the launch of a new TVC campaign ‘Naam Birla Dekhke Lena’. The TVC showcases the superior quality that Birla Aerocon offers in the category to its customers. Conceptualised by Ogilvy,…
8 years ago, Chumbak began its journey as a souvenir brand. Today it is a multi-category lifestyle brand with stores in over 15 cities and a very strong online presence. The brand’s first campaign aims to introduce the multi-faceted Chumbak and what it stands for to the consumers. The brand campaign comprising of a digital…
SBI Life Insurance, a leading private life insurance company in India, has collaborated with advertising start-up, CupShup, known for its popular technique of converting tea and coffee cups into a platform for brands. The on-ground extension of SBI Life’s ‘Main se Hum’ campaign is aimed at creating a deeper consumer connect by unintrusively participating in their daily tea breaks. SBI…
Subhash Chandra and family along with its advisors met in Mumbai over the Diwali weekend to undertake a strategic review of its businesses in view of the changing global media landscape. The strategic review underscored the importance of technological advancements such as AI, IOT, 3D printing AR, VR and many more. There is informed recognition…
ITC’s leading incense stick brand, Mangaldeep, launches a unique ‘slice of life’ campaign that depicts everyday conversations with God. With Bhumika Chawla as the protagonist, the brand delves into moments amidst the daily hustle and bustle of life that essentially provides an opportunity for a serene prayer and an intimate conversation with the almighty. The…
Zomato – India’s most trusted ratings and reviews and online food delivery platform, has recently launched its 3rd series of television commercials. This campaign is reflective of the changing food habits within India: consumers are not only invested in sharing new experiences with family members, they are also engaging in the convenience of ordering food…
The brand leveraged digital platforms to initiate #LetsStartRight campaign promoting gender equality This children’s day, Godrej Appliances brings #LetsStartRight, a campaign questioning the prevalent mindsets in the Indian society in terms of set gender roles and emphasizing the need to break free early. The objective is to highlight an everyday story, where consciously and very…
The Himalaya Drug Company, India’s leading Wellness company, today launched its first Brand campaign, – ‘Khush Raho, Khushaal Raho’ bringing to life its vision of “Wellness in Every Home, Happiness in Every Heart”. Having earned the equity and trust of millions of consumers for the last eight decades, Himalaya remains committed to solving consumer problems…
Leading Bollywood actress Anushka Sharma has joined hands with Discovery to promote a global awareness movement to save tigers from extinction. Anushka will promote Project C.A.T: Conserving Acers for Tigers, aimed at raising awareness to preserve the habitat of the declining numbers of the wild tiger. Discovery has collaborated with World Wildlife Fund (WWF) for Project C.A.T. Anushka having consistently championed the cause of animal welfare is well poised to…
