Conceptualised and executed by the DDB Mudra Group, the ad campaign gives a humorous take on the laws of physics Hotstar, India’s largest premium video streaming platform, has released an entertaining new TVC for its VIVO IPL 2019 campaign, ‘#KoiYaarNahiFar’. Conceptualized and created by the DDB Mudra Group, the film features a stereotypical Indian family…
‘Caravan Talkies’ will travel across over 1,000 towns and villages of UP and deliver thought-provoking stories in an interactive way As part of rural expansion plans, brand Kurkure announces the roll-out of ‘Caravan Talkies’ a mega consumer connect program in Uttar Pradesh. ‘Caravan Talkies’ will travel across 1000+ towns and villages, reaching out to the rural population of Uttar Pradesh. As part of…
The two new campaign videos capture the changing consumer dynamics and ensure the brand stays relevant as a trusted partner in every phase of life With the backdrop of gender equality gaining momentum world over, smashing gender roles and stereotypes and a rising wave of aspirational millennials, Mother’s Recipe’s new proposition and tagline – ‘Taste…
The brand will be airing a new TV campaign to celebrate the occasion; as part of promotion youngsters will get a chance to win 25 smartphones every day This year marks the 25th anniversary of Perfetti Van Melle India as well as one of its leading brand, Center fresh. The brand will be airing a…
Ropes in Samantha Akkineni to celebrate progressive thinking with ‘Kaarasaaramana Sindanai Daan’ (Khayal Toh Chatpata Hai) positioning Kurkure, India’s loved snack brand, today, has announced the launch of Kurkure Masala Munch with one of south India’s favorite cooking ingredients, Gingelly Oil, widely known as sesame oil. To launch Kurkure Masala Munch (with Gingelly Oil) the brand has roped in youth icon…
Women in India are surrounded by a multitude of imagery and opinions, as they face judgement from both their family & well-meaning friends. The common perception is that urban millennial Indian women are different from their peer in Tier 2 or 3 cities. In a lot of advertising and popular media, millennial women are often…
Chandramouli Venkatesan, Sanjeev Nikore, Prathyusha Agarwal, Sai Nagesh, Mudit Shekhawat, Sanjeev Shukla and Kanika Kalra among esteemed speakers The Pitch CMO Summit, a flagship property of the exchange4media group, is a gathering of the best minds in the business of marketing. The conversations at the summit every year revolve around current and relevant marketing topics…
Offers businesses enhanced agility with ability to connect employees over video, audio and web over range of devices from any location across the world The solution comes with exclusive 24×7 call centre support and convenient plans, billing India’s leading telecommunications service provider, Bharti Airtel (“Airtel”), has teamed up with Zoom Video Communications, Inc., a modern…
At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media among others to speak The Pitch CMO Summit, a flagship property of the exchange4media group, is a gathering of the best minds in the business of marketing. The conversations at…
Clinique, the world’s first dermatologist-created skin care brand and prestige beauty leader globally trusted for iconic skin care products, introduces Bollywood Actress, Radhika Apte as its first brand ambassador for India. Known for her real, natural and authentic approach to beauty, Radhika exemplifies Clinique’s philosophy of empowering, inspiring and delivering happiness to women by celebrating…
