• latest-stories

    SUBWAY® INDIA LAUNCHES TVC FOR CHHOTA SUB

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    Aimed at creating excitement, Subway® India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota Sub Khao, Aur Jo Marzi Le Aao’ in an entertaining way. The TVC is centered around young college students. It highlights on how the new Chhota Sub, with its attractive price…

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    Joy Personal Care urges #JustHireOne acid attack survivor

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    Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak to reach a wider audience Acid attacks are undoubtedly the scariest moment of life as recalled by its survivors. Even though the scars heal in a while, society makes these…

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    Apollo Tyres and Manchester United launch United We Play programme to encourage young Indian football talent

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    Best performers of United We Play programme to train with the U-18 squad Leading tyre maker, Apollo Tyres, the Global Tyre Partner to Manchester United, launched the United We Play programme to encourage young football talent from across the country. Talented kids will be trained by the Manchester United Soccer School (MUSS) coaches, with the best performers receiving once…

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    Dentsu India Slingshot Wins Digital Mandate for Livspace

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    Dentsu India Slingshot, a marketing solutions outfit from Dentsu India – a Dentsu Aegis Network (DAN) agency, has bagged the digital creative duties for Livspace, India’s most admired home interior brand. Simi Sabhaney, CEO, Dentsu India said, “It’s a matter of pride to associate with a brand that has seen tremendous growth in such a short span. We look…

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    Wunderman Thompson Intelligence unveils 100 consumer behaviour trends for the decade

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    From optimistic futures to openness and change in attitude towards once-taboo topics, the annual report looks ahead to the defining trends in consumer behavior and innovation for 2020 Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps readers prepare for emerging consumer behaviour with 100 original trend predictions from the Innovation Group. Split…

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    Swiggy’s latest campaign #WhatTheFalooda, a thought-provoking take on customer behaviour

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    After its successful #WhatsInAName campaign, Swiggy addresses another serious issue related to customer care executives in its signature style  Swiggy, India’s largest online food delivery platform is back with yet another video, this time centered around customer care executives. Titled #WhatTheFalooda, the campaign aims to sensitise customers against the use of abusive language while interacting with customer care…

  • Rahul Sen, International Brand Advisor
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    SAREGAMA CREATES BRAND EXTENSION OF CARVAAN

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    Carvaan’s GX01 Earphones specially designed for music listening Saregama, India’s oldest music label and youngest movie studio, launched Carvaan in 2017. The product met with unprecedented success, and reached 2M sale milestone this month. As an extension of the brand Carvaan, Saregama has now launched Carvaan branded earphones – the GX01. These wired earphones have…

  • Subroto Chattopadhyay, Chairman, The Peninsula Foundation
    latest-stories

    Welspun highlights Indian water crisis via innovative mobile ads based on severe ground water levels

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    Welspun India Limited’s leading domestic brand, Welspun, has recently launched an innovative digital campaign to raise awareness around the decreasing groundwater levels across the country. The campaign is rolled out using digital ad banners backed by unique API integration, which shows the residents the groundwater levels in their city on a real-time basis alongside highlighting Welspun’s range…

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    Wunderman Thompson South Asia wins the creative mandate for Sugarlite

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    The agency will be working on positioning the brand through creative communication and content Following a multi-agency pitch in 2019, Wunderman Thompson South Asia has won the creative mandate for Sugarlite. The agency will be providing strategic and creative services to shape the communication for the brand which will cut across geographies, demographics and mind-sets…

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    iProspect India wins global mandate of VFS Global

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    DAN’s Carat and Posterscope will also be working on the account Starting the year on a high note, iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), has been named the global media agency for VFS Global – world’s largest outsourcing and technology services company that serves governments and diplomatic…

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