• latest-stories

    Timios awards creative mandate to Elebird Creatives

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    Elebird to rebrand and spearhead packaging design and creative marketing outreach for timios Bengaluru-based full-service creative agency Elebird Creatives has been awarded the complete creative mandate for timios, a packaged food brand exclusively for children. Elebird is now designated to provide crucial branding solutions to timios regarding content creation, design and marketing collaterals. Timios had recently announced that…

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    BS Yeddyurappa was sworn in as the Chief Minister of Karnataka this morning with BJP emerging as the single largest party securing 104 seats at the Assembly elections 2018. However, lack of majority has paved way for a possible coalition between INC and JD(S), a situation similar to that in 2004. The split verdict indicates…

  • Aniisu K Verghese

    BrainBaazi powers Airtel’s new live cricket gaming show

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    India’s leading trivia app, BrainBaazi has partnered with Airtel TV to launch a live cricket quiz show called ‘Airtel TV Free Hit Live’. BrainBaazi is owned by Times Internet, the largest digital products company in India.   Airtel TV Free Hit Live can be played live everyday on the Airtel TV app at 7:30pm, just…

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    Vivo Announces its E-Store Carnival

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       Exclusive offers, discounts and cashback deals on a range of smartphones from May 16th to 18th 2018 Vivo, the premium global smartphone brand, has announced the “Vivo Knockout Carnival” from 16th to 18th May exclusively on its e-commerce store, shop.vivo.com/in. Consumers can avail exciting discounts and cashback offers on select range of Vivo smartphone models during the three day online…

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    Strategising Done Right

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    As the market evolves continually, brands need to keep themselves at the top of their game to keep users interested. Failure on part of the marketer would require re-designing the whole strategy to get back into the marketing arena. Here are a few companies that have embraced change successfully- Netflix– What started off as a…

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    nkdLife announces its distribution partnership with Luxury Personified

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     British start up, nkd Life, announces Luxury Personified, a part of Sun Group, as its national distribution partner in India. Luxury Personified will cover most aspects of the business including organised retail, online and general trade. Commenting on the new trade relationship, Mr. Madhu Joshi, nkd Director India, said “We have found the right distribution partner in Luxury Personified…

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    Ola Launches #MomsOnTheMove

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    Ola’s Mother’s Day campaign seeks to break stereotypes of mothers being uncomfortable with technology Known for its unconventional and quirky digital campaigns on topical matters, Ola, India’s leading and one of the world’s largest ride-sharing companies, is back with another witty yet, thought-provoking campaign, #MomsOnTheMove. Ola, through some quirky videos, takes a dig at children…