Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data Regional language channels account for 57 per cent of the ad volumes share in overall television advertising, and among the channels, those in Tamil top with 16 per cent share. This is as per the…
Wunderman Thompson commenced work on the CenturyPly account from July 1 After a multi-agency pitch, Wunderman Thompson Kolkata, has won the CenturyPly account for the Corporate & Panel division. In addition to Corporate, the mandate covers ply, board and a few other lines of business. “The multi-agency pitch process began on 3rd October, last year…
GREY group won the account following a multi-agency pitch process held in April this year GREY & AutumnGrey (GREY Group, India) has announced the win of an iconic brand, Weikfield Foods Pvt Ltd. The integrated mandate across mainline and digital is in the alignment of GREY groups vision to provide Clarity in Diversity. Specifically, in…
Instagram saw 47% growth in its value and TikTok enters list of Top 100 Amazon is the world’s most valuable brand, according to the latest BrandZ rankings released by WPP and research firm Kantar. The online retail firm saw a 32% rise in its brand value to reach $415.9 billion this year. Technology major Apple…
Sethi was earlier Group Chief Marketing Officer for Eros International Octro Inc has appointed Manav Sethi as Global Chief Marketing Officer. He will be based out of its India office in Delhi NCR. With leadership experience across eCommerce, Omnichannel marketplaces, local search, maps & classifieds, Sethi was earlier Group Chief Marketing Officer for Eros International…
Aims to enhance digital-first strategy to strengthen connect with new-age audiences As part of a move to expand its Board of Directors, Kalyan Jewellers has announced the appointment of two new directors and named a new Chief Executive Officer. With this announcement, marketing guru, Anil Nair, joins the company’s board as Independent Director. A veteran…
With products like Instagram Reels & YouTube Shorts, the two online giants are surely in a good position to leverage the ban on TikTok Considering Indians spent around 5 billion hours on Tik-Tok last year, Indian video sharing apps are in the right place at the right time to leverage the ban on Chinese apps….
Intel Capital joins the list of marquee firms who have recently invested in Jio Platforms, taking the total investment amount to Rs 117,588.45 crore Reliance Industries Limited and Jio Platforms Limited have announced that Intel Capital will invest Rs 1,894.50 crore in Jio Platforms at an equity value of Rs 4.91 lakh crore and an…
Launches Cadbury Chocobakes Choc Layered Cakes Mondelez India, the makers of snacking brands Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc., has announced the launch of Cadbury Chocobakes Choc Layered Cakes. This is the company’s second launch under the Chocobakery sub-category, in less than a year, after the launch of Cadbury Chocobakes Choco-filled Cookies. Cadbury Chocobakes…
While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect to be the sector’s strongest comeback With the whole world reeling from the major upheaval caused by the COVID-19 pandemic, almost the entire M&E industry has taken a hit. While…
