• latest-stories

    D2H brand increases focus on South, launches new customer awareness TVC campaign

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    Campaign titled ‘Go for Highera’ is urging South Indians to ‘Ask for More’ D2H, brand of Dish TV India Limited, the world’s largest single-country DTH Company, has launched a 360-degree TVC campaign for its southern market, highlighting the maximum number of entertainment offerings by the brand. Titled “Go for Highera”, the campaign is urging customers…

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    Droom launches three new entertaining TVCs with Rapper Baba Sehgal

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    Highlights the convenience and services Droom offers to both buyers and sellers of vehicles through the catchy new TVCs Droom, India’s pioneering online automobile transactional marketplace has rolled out its new TV ad campaigns. The three TVCs conceptualized and created by Contract Advertising highlight Droom’s differentiated brand proposition of quick selling and buying of automobiles….

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    MG Motor India to showcase brand legacy via its first-ever documentary “The Morris Garages Story” on Discovery Channel

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    Documentary to premiere on September 24th as part of the company’s brand-building and consumer awareness initiatives, ahead of next year’s launch MG Motor India has announced the launch of its first-ever documentary “The Art of Motoring: The Morris Garages Story”, which encapsulates how the iconic brand’s rich legacy was built over the years and changed the…

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    Kirron Kher se Kuch Bhi Pucho with RJ Meenakshi

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    Tune in to Salaam Chandigarh, Every morning MY FM Chandigarh station is back with an interesting  segment in the morning drive time show “Salaam Chandigarh” where in Member of Parliament Kirron Kher will be on the Hot Seat every day 9am onwards for a week 18th to 23rd Sep’18. She is ready to face the tough questions…

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    Interbrand strengthens India leadership

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    ~ Lajja Marjadi as Executive Creative Director; Kiran Jadhav joins as Creative Director ~ Interbrand India today announced the appointment of Lajja Marjadi as Executive Creative Director and Kiran Jadhav as Creative Director. Holding key portfolios, Marjadi will be responsible for bringing strategic creative direction to the agency’s regional operations, ably assisted by Jadhav. “Interbrand…

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    Hyundai Motor to Develop Holographic AR Navigation with Strategic Investment into WayRay

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    – Holographic AR display system to help enhance customers’ in-car experience – Company to expand AR technology application beyond navigation system – Partnership will accelerate the advent of the next generation of connected vehicles – Strategic investment supports Hyundai’s development of disruptive technology innovation to achieve its vision for future mobility Hyundai Motor Company announced…

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    Johnnie Walker – The Journey today celebrates the tale of India’s most powerful progress story – Mission Mars: Keep Walking India. This film is Johnnie Walker – The Journey’s first India campaign and it not just celebrates the country’s technological progress but also its commitment to making the impossible possible. On September 24, 2014, India’s rover successfully…

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    Online fashion store FabAlley aims to break down barriers with bold new #FabFitsAll campaign

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    An initiative to embrace body positivity and celebrate fashion for all  FabAlley, the online fashion destination for trend-breakers has introduced a Fab new campaign to champion inclusivity in fashion and embracing body positivity. The digital campaign features fashion influencers proclaiming the bold message of believing in being just Fab, irrespective of one’s size, shape, height or weight. One…

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    Leo Burnett India wins Bridgestone’s creative mandate

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    ~ The account was won following a multi-agency pitch ~ Bridgestone, one of India’s leading tyre manufacturing companies, has appointed Leo Burnett India as its creative agency. The account was won post a multi-agency pitch and will be handled out of the agency’s Mumbai office. Leo Burnett India won the business on the back of…

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    Myntra kicks in the festive season with the launch of its first region-centred brand campaign for Durga Puja

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    Myntra announces the launch of a 360 degree marketing campaign to attract shoppers in West Bengal, ahead of the most awaited festival in the region, Durga Puja. One of the highlights of the campaign is a 35 second television commercial in Bengali, with renowned theatre and film actor Sabyasachi Chakraborty and his family coming together…