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    CHARTING THE BEST MARKETING INITIATIVES OF 2018

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    For decades now, marketing initiatives have captured the imagination of people across the world. Consumers look at good marketing campaigns with admiration and awe and discuss their sartorial choices and lifestyles animatedly every time they come up for discussion. For decades now, marketing initiatives have captured the imagination of people across the world. Consumers look at…

  • FEATURED, INTERVIEWS, latest-stories

    THE ESSENCE OF MOBILIZING POTENTIALS

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    In eight years, Xiaomi has grown from another phone maker to taking the electronic and mobile world by a storm from revenues there to exceed $2 billion for 2017— doubling from last year. Now they have added Smart TV’s to Ecosystem accessories to its wide offerings The e-commerce boom has sparked an unlikely telecommunication revolution:…

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    PROMISE AND PERIL IN THE CHANGING MEDIA INTERACTIONS

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    Today, the mobile phone as a “personal screen” has pushed India to more than a trillion unique interactions with dramatically unique expressions The recent times in India have witnessed a significant growth in media consumption which is said to be way faster than the US and China. If strategists are to be believed then we…

  • FEATURED, latest-stories

    Reinventing the Essentials of Ayurveda

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    When it comes to Ayurveda, there are few brands quite as authentic or as easily recognizable as Medimix It hails back in its serendipitous beginning from the kitchen of Dr VP Sidhan, an Ayurveda practitioner, who rendered his services as an employee of the Indian Railways. It was in 1969 when Dr Sidhans home remedy…

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