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    Men shaving body hair is acceptable: Aarushi Agarwal

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    Philips has off late been trying to expand the neglected men’s grooming category. Last year, it roped in John Abraham as its brand ambassador to showcase how men could experiment with styles with their facial hair. Lately, Philips has ventured into the men’s body grooming space too with products – Philips BodyGroom – that let’s…

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    Whom does 7UP want to ‘feel up’?

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    That’s the first reaction many people give when asked for their comments on 7UP’s new positioning. Since the brand deserted Fido Dido, its ex-mascot, 7UP’s been trying hard and experts say that even if the new positioning evokes mixed reactions, it should continue with it to bring in stability. 7UP, the lemon flavoured drink from…

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    Wark: Australian for success

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    Nigel Wark is smitten by the diversity of India – the number of languages, the complexity of culture, religion, the festivities associated with the latter and consequently the number of auspicious days. While personally, this diversity humbles Wark, at the same time, donning the role of  an Executive Director, Marketing, Sales and Service for an…