• latest-stories

    We do 5-8x of business vs investment after every IPL: Rohin Samtaney

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    Samtaney, Co-founder & Director, The Souled Store, shared that there is a big intersection between the brand’s target audience and IPL digital audience, which makes it a perfect marriage One of the brands that has leveraged IPL extensively over the past few years has to be emerging brand-The Souled Store. The brand partnered with Chennai Super Kings…

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    Kulvinder Ahluwalia appointed as FCB Ulka CEO

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    Saad Khan will be Chief Strategy Officer and Keigan Pinto will be Chief Creative Officer FCB Group India recently announced the restructuring of its creative agencies and a new three agency structure – FCB Ulka, FCB Interface and FCB India. FCB Ulka, the flagship agency of the group, led by Nitin Karkare as Vice Chairman,…

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    PharmEasy partners with Social Beat

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    The partnership is aimed at widening PharmEasy’s consumer base Online healthcare platform PharmEasy has partnered with digital marketing agency Social Beat to widen its consumer base and reach more people digitally. “With this collaboration, Social Beat is all geared up to help PharmEasy connect with more customers through the organic search, which can help grow…

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    Allen Solly Introduces Duo Defence Mask; Launches Power of Two campaign

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    The mask is developed with premium woven fabric with Antiviral finish Allen Solly, India’s pioneer brand in semi-formal dressing from Aditya Birla Fashion and Retail Ltd., has launched a brand-new range of Anti-Viral face masks with Meltblown layers and detachable 5 layered filters, providing high particle filtration; a solution to today’s double masking needs. The…

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    Havas Media wins integrated media mandate for OZiva

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    The account was won following a multi-agency pitch and will be handled out of the agency’s Mumbai office Havas Media India has won the integrated media mandate of OZiva, India’s first certified clean & plant-based nutrition & wellness brand. OZiva and Havas Media will work closely on creating an integrated media strategy for the brand…

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    Tiger Shroff becomes the face of GreatWhite

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    Says company, The actor is young, dynamic and has a great future, his personality and values strongly resonate with the GreatWhite brand Electrical appliances manufacturer GreatWhite has roped in actor Tiger Shroff as its brand ambassador. “With a passion for perfection, distinguished moves, international style, timeless elegance and an eye for edgy creations, Tiger’s personality…

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    ACC and Ambuja Cements’ parent LafargeHolcim rebranded as Holcim Group

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     Holcim unveils its new brand identity in all markets LafargeHolcim, a global leader in innovative and sustainable building solutions and the parent company of two of India’s largest building materials companies – ACC and Ambuja Cements has been officially rebranded as Holcim Group. Holcim launched its new Group identity uniting all its market brands behind…