• latest-stories

    Practically appoints Madison Media as its Media AOR

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    350+ schools across India and the Middle East with 18,000 teachers are using the Practically School Solution to enable online classes during the pandemic Practically, India’s first experiential learning app designed to make learning immersive and increase retention in STEM subjects for students of class 6 to 12, has announced that it has appointed Madison…

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    We continue to learn from our Indian community, and we see a natural connection with our community here: Dante DiCicco

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    DiCicco, Senior Manager- International Expansion, Snap Inc, spoke about the company’s progress in India and how it has become a preferred platform for Indian brands After ending 2020 on a high with 60 million users in India, Snap Inc has been expanding its presence in the market through new initiatives. The company launched its short-video…

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    CupShup wins digital mandate for Treebo Hotels

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    The mandate was won after a multi-agency pitch CupShup, a full-service agency, has secured the digital mandate for Treebo Hotels. As part of their mandate, Cupshup will be creatively strategizing on social media management, content marketing, and consulting Treebo on media planning. Treebo Hotels is India’s most appreciated hotel chain in the premium-budget segment. They…

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    Britannia Good Day reveals the Surprise of the Campaign

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    The Surprise Pack Campaign included marquee names in the entertainment world from across the country, in never- seen- before avatars A couple of days back, urban India’s largest biscuit brand Britannia Good Day, played a happy prank on unsuspecting consumers as it launched a ‘Surprise Cookie pack’. It went live with a tongue-in-cheek campaign to…

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    Zolo Appoints Rishi Sharma as Chief Marketing Officer

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    His previous stints include Samsung India Electronics and advertising agencies like McCann, Publicis, Euro RSCG (HAVAS) as a planner Zolo – Category leader and the largest co-living brand in India has appointed Rishi Sharma as Chief Marketing Officer. Sharma comes with over 20 years of marketing experience. In his new role he will be responsible…

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    TED and Clubhouse Partner on Global Exclusive Social Audio Lineup

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    This is the first social audio partnership for TED which has a strong history of embracing audiences on innovative new platforms Clubhouse, the social audio platform, and TED, the preeminent organization for ideas worth spreading, are collaborating on an exclusive lineup of programming. This partnership will bring thought leaders from TED on to Clubhouse to…

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    Modicare Limited strengthens its health & wellness portfolio

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    Launches immunity-boosting Chyawanprash under its brand Well Modicare Limited, one of India’s leading direct selling companies, strengthens its presence in the health & wellness space with the launch of the immunity boosting Chyawanprash under its popular ‘Well’ brand. This launch comes close on the heels of the company’s 25th year anniversary, fortifying its illustrious journey…

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    ZingHR announces the induction of corporate legend Shailesh Haribhakti onto its Board

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    In his new role, Shailesh will guide the overall expansion and strategy of the company In an endeavour to accelerate its global footprint, ZingHR announced the induction of Mr. Shailesh Vishnubhai Haribhakti onto its Board of Advisors. Mr. Haribhakti is a renowned entrepreneur, visionary, innovator, teacher, skilled orator, author, and analyst. Shailesh Haribhakti has donned…

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    Mamaearth awards its media business to Zenith

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    Zenith will handle the entire gamut of media planning for Mamaearth, including brand strategy, planning, buying and implementation Mamaearth, the digital-first brand, has awarded its media business to Publicis Groupe’s Zenith, an ROI company, following a multi-agency pitch. Known for its deep-rooted media planning, Zenith will strengthen and elevate Mamaearth’s marketing and promotion efforts in…