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    Zee launches Marathi movie channel Zee Chitramandir

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    Zee Chitramandir aims to reach 4 million Free Dish households* in Maharashtra, with the largest library comprising 600+ popular movie titles ZEE Entertainment Enterprises Ltd. (ZEEL), a leading Global Content Company, has further strengthened its presence in the Maharashtra market with the launch of its second Marathi movie offering – Zee Chitramandir. With its pan-India reach…

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    Bandhan Bank launches #UnstoppableNaari campaign

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    Bandhan Bank launches the #UnstoppableNaari campaign with a film inspired by real women who started their entrepreneurial journey with Bandhan Bank. Bandhan Bank, from the very beginning, has worked on the conviction that empowering women with entrepreneurial capabilities has a multiplier effect in bringing social change. And, over the years, the Bank has been dedicated…

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    The Body Shop India Partners With Cry On A Mission To End Period Shame

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    Communicates “Periods are normal. society is strange” through the campaign Menstruation is a natural bodily functionand yet period shame along with lack of access to menstrual health and education continue to hold millions of girls and women back to this day. With the Covid19 pandemic, the situation has only worsened with even more restricted access…

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    Akila Chandrasekar appointed as Head of Marketing, ORGANIC INDIA

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    Akila is an alumnus of Narsee Monjee Institute of Management, Mumbai. ORGANIC INDIA, a leading manufacturer and exporter of organic teas, infusions, herbal supplements and food, appoints Ms. Akila Chandrasekar as its new Head of Marketing. Akila will head the marketing strategy & operations, and will also be responsible for ORGANIC INDIA’s overall brand equity…

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    Havas Creative India bags the digital communication mandate for ITC Bingo

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    The mandate includes digital campaign planning, social media management, creative thinking, to establish Bingo Havas Creative India has bagged the digital mandate for ITC foods’ most loved brand Bingo! following a multi-agency pitch. The business will be managed by the Mumbai office of Havas. The mandate includes the complete portfolio of ITC Salty snacks Portfolio…

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    TRP Scam: Will BARC’s credibility take a hit?

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    Not really, feel experts who say the industry continues to rely on the data provided by BARC The year 2020 has been one of the most difficult years for the Broadcast Audience Research Council (BARC), India’s only television audience measurement body in the country. Starting from the controversy over TV 9’s “unusual” spike in ratings,…

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    Farewell to 2020: All that made news this year

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    As the extraordinary year draws to a close, we look back and bring to you all the big stories about the industry As the extraordinary year draws to a close, we look back and bring to you all the big stories about the industry. Print IRS Q3: Dainik Jagran takes No. 1 spot in Hindi…