Airtel Payments Bank, Piccadily Agro, WhiteHat Jr top new GEC advertisers of 2020: TAM
According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020 The resurgence in advertising volumes was seen on the General Entertainment Channels (GECs) during the third and the fourth quarter i.e. unlock period after a drop in the second quarter due…