According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020 The resurgence in advertising volumes was seen on the General Entertainment Channels (GECs) during the third and the fourth quarter i.e. unlock period after a drop in the second quarter due…
Not really, feel experts who say the industry continues to rely on the data provided by BARC The year 2020 has been one of the most difficult years for the Broadcast Audience Research Council (BARC), India’s only television audience measurement body in the country. Starting from the controversy over TV 9’s “unusual” spike in ratings,…
The company’s total revenue has dropped to Rs 5846.20 crore in FY20 from Rs 6309.90 crore during the previous year During its 25th year of operations in the financial year 2019-20, Sony Pictures Network India (SPNI)- an indirect wholly-owned subsidiary of Sony Corporation, Japan, recorded total revenue of Rs. 5846.20 crore as compared to Rs….
As the extraordinary year draws to a close, we look back and bring to you all the big stories about the industry As the extraordinary year draws to a close, we look back and bring to you all the big stories about the industry. Print IRS Q3: Dainik Jagran takes No. 1 spot in Hindi…
These mega issues help in furthering the trust of advertisers in print media On the momentous occasion of 24 years in Sikar, the Dainik Bhaskar group continues its recordbreak spree with a colossal 172-page Anniversary Issue of Shekhawati Bhaskar. With a history dating back to the 17th century, Shekhawati is a hidden jewel nestled in…
Dropping circulation and absence of advertisers brought a long dry spell for the newspaper industry. But print fought back After battling a tumultuous year, print media is again picking up the pieces and looking to make a recovery from the losses it suffered like most other businesses in 2020. At a time when print media…
The GTPL Hathway Chief Strategy Officer and Business Head (Cable TV) on the service provider coming up with a hybrid STB that will offer linear as well as OTT content The Indian market has seen a surge in demand for Over The Top (OTT) content in the last few years. A number of industry experts…
The allotment will be valid for the period from 10.11.2020 to 31.03.2021 Prasar Bharati has announced the result of the 49th e-auction for allotment of MPEG-4 slots. The slots have been allotted to News State UP/UK and Popular TV. The allotment will be valid for the period fro m 10.11.2020 to 31.03.2021. The auction was…
A conversational video between Mrs. Birla and Mr. Bachchan sought to address various aspects surrounding mental health in India Taking cognizance of the rising issues surrounding mental wellness in the country, Mpower Founder and Chairperson Neerja Birla and Bollywood Icon Amitabh Bachchan have come together to address these concerns. In a freewheeling conversation, which was…
The e-book can be downloaded for free by sending a ‘hi’ to a WhatsApp number Capital Foods, the parent company of Ching’s Secret and Smith & Jones, recently released a recipe e-book, “Global Khana Desi Tadka.” The e-book has been curated to include over 50 quick, delicious, and innovative dishes that can be made at…
