Zee Chitramandir aims to reach 4 million Free Dish households* in Maharashtra, with the largest library comprising 600+ popular movie titles ZEE Entertainment Enterprises Ltd. (ZEEL), a leading Global Content Company, has further strengthened its presence in the Maharashtra market with the launch of its second Marathi movie offering – Zee Chitramandir. With its pan-India reach…
Bandhan Bank launches the #UnstoppableNaari campaign with a film inspired by real women who started their entrepreneurial journey with Bandhan Bank. Bandhan Bank, from the very beginning, has worked on the conviction that empowering women with entrepreneurial capabilities has a multiplier effect in bringing social change. And, over the years, the Bank has been dedicated…
Communicates “Periods are normal. society is strange” through the campaign Menstruation is a natural bodily functionand yet period shame along with lack of access to menstrual health and education continue to hold millions of girls and women back to this day. With the Covid19 pandemic, the situation has only worsened with even more restricted access…
Akila is an alumnus of Narsee Monjee Institute of Management, Mumbai. ORGANIC INDIA, a leading manufacturer and exporter of organic teas, infusions, herbal supplements and food, appoints Ms. Akila Chandrasekar as its new Head of Marketing. Akila will head the marketing strategy & operations, and will also be responsible for ORGANIC INDIA’s overall brand equity…
The mandate includes digital campaign planning, social media management, creative thinking, to establish Bingo Havas Creative India has bagged the digital mandate for ITC foods’ most loved brand Bingo! following a multi-agency pitch. The business will be managed by the Mumbai office of Havas. The mandate includes the complete portfolio of ITC Salty snacks Portfolio…
Havmor Ice Cream has launched its latest digital campaign #DessertOfLove to celebrate the special month of love with a sweet gesture. The brand has associated with popular influencers and has started a trend on Instagram using their latest launch the ‘Heartbeat Ice Cream Cake’. After its launch last year, this product has garnered conversations and…
According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020 The resurgence in advertising volumes was seen on the General Entertainment Channels (GECs) during the third and the fourth quarter i.e. unlock period after a drop in the second quarter due…
Not really, feel experts who say the industry continues to rely on the data provided by BARC The year 2020 has been one of the most difficult years for the Broadcast Audience Research Council (BARC), India’s only television audience measurement body in the country. Starting from the controversy over TV 9’s “unusual” spike in ratings,…
The company’s total revenue has dropped to Rs 5846.20 crore in FY20 from Rs 6309.90 crore during the previous year During its 25th year of operations in the financial year 2019-20, Sony Pictures Network India (SPNI)- an indirect wholly-owned subsidiary of Sony Corporation, Japan, recorded total revenue of Rs. 5846.20 crore as compared to Rs….
As the extraordinary year draws to a close, we look back and bring to you all the big stories about the industry As the extraordinary year draws to a close, we look back and bring to you all the big stories about the industry. Print IRS Q3: Dainik Jagran takes No. 1 spot in Hindi…
