We assess celebrity associations with a purpose-driven approach: Sunil Kataria
Sunil Kataria, CEO – India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the recent Godrej Expert Rich Crème’s campaign with filmmaker Karan Johar Last week, Godrej Expert Rich Crème (from Godrej Consumer Products Limited) had partnered with Bollywood filmmaker Karan Johar, a campaign cleverly launched to coincide with…
