Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been associated with cricket in a big way all these years and this year it has increased its level of participation in the Indian Premier League from being an associate sponsorship last year to a co-presenting…
Sunil Kataria, CEO – India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the recent Godrej Expert Rich Crème’s campaign with filmmaker Karan Johar Last week, Godrej Expert Rich Crème (from Godrej Consumer Products Limited) had partnered with Bollywood filmmaker Karan Johar, a campaign cleverly launched to coincide with…
Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming months While the past couple of months have seen a dramatic change in the way consumers live, work and shop, Nikhil Rungta, Country Manager, Verizon Media believes that there could…
