Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021 Speaking about the key trends that will define the year 2021, Ajay Gupte, CEO – South Asia, Wavemaker, also tells us about his…
Prashant Panday, MD & CEO, Mirchi on the transformation of the iconic Radio Mirchi brand into a city-centric, entertainment company Most of us have heard the popular ‘Mirchi sunne wale always khush’ tagline at some point of time – whether we grew up with it, or whether it was a part of our commute to…
Ajay Gupte, CEO – South Asia, Wavemaker, who took on the top job in January, details the agency’s extraordinary growth and its ‘positive provocation’ philosophy in a challenging 2020 In January this year, when Ajay Gupte took on the CEO mandate for Wavemaker South Asia, he couldn’t possibly have envisioned what a rollercoaster year it…
Ashish Saksena, COO – Cinemas, BookMyShow, takes us through the brand’s ‘My Safety First’ initiative aimed at driving awareness about safety measures employed in theatres across the country BookMyShow, the entertainment company, was quick to respond to audience needs at the start of the lockdown back in March, offering a host of experiences and entertainment…
India, with the highest whisky consumption in the world, is an important market for Jack Daniel’s, says Vineet Agrawal, Marketing and Commercial Director, India Area, Brown-Forman American whisky brand Jack Daniel’s recently underwent a rebranding exercise with a new tagline ‘Make It Count’. Explaining the rationale behind this historic move of rebranding a 154-year-old brand,…
Bhatt talks about the brand’s initiatives to build consumer trust and confidence in the wake of the pandemic Vikram Bhatt, Founder, Enrich Salons, talks about the brand’s initiatives to build consumer trust and confidence in the wake of the pandemic. He also tells us why sustainability and hygiene will be the two big focus points for…
Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been associated with cricket in a big way all these years and this year it has increased its level of participation in the Indian Premier League from being an associate sponsorship last year to a co-presenting…
Sunil Kataria, CEO – India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the recent Godrej Expert Rich Crème’s campaign with filmmaker Karan Johar Last week, Godrej Expert Rich Crème (from Godrej Consumer Products Limited) had partnered with Bollywood filmmaker Karan Johar, a campaign cleverly launched to coincide with…
Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming months While the past couple of months have seen a dramatic change in the way consumers live, work and shop, Nikhil Rungta, Country Manager, Verizon Media believes that there could…
