Re-Defining Loyalty In The World Remade By Covid-19
Ashvin Vellody, Partner, Deloitte India & Jay Bhuva, Director, Deloitte India say that brands need to re-write the definition of loyalty by putting the customer’s interest first with a thoughtful T.R.U.S.T strategy As the world joins forces to contain the current Covid-19 situation, brands are generally seen to be concerned with customer optimism. The dual-front…
