MARKETERS WILL NEED TO CONTINUALLY RE-VISIT THEIR MEDIA PLANS AND ALIGN IT WITH THE EMERGING TRENDS
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Arvind R P, Director – Marketing & Communications, McDonald’s (West and South) says that proximate businesses will need to come up with innovative business solutions to survive. He adds that marketers will need to ensure that the media plans are aligned with the emerging…