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    PMMAO 2011 CINEMA OUTLOOK : A shining screen

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    With the big-budget and multi-starrer movies like SRK-starrer ‘Don 2 – The Chase Continues’, and Anees Bazmee-directed multi-starrer, Thank You, scheduled for release in 2011, the year looks promising for the medium and cinema advertisers. The ad revenue on the medium is all set to grow by over 10 per cent during the year 2011….

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    PMMAO 2011 CINEMA REVIEW : Multi-screens: many takers

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    Main Zandu Balm Hui, Darling Tere Liye’ – did the magic for both Dabangg and Zandu. Dabangg was the year’s biggest hit and the sales of Zandu balm zoomed over 40 per cent post-release the Salman Khan-starrer movie. Be it in-film branding or off-screen marketing, the year 2010, undoubtedly, proved to be a good year…

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    PMMAO 2011 OUTDOOR OUTLOOK : Standing tall

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    Hoardings will stay firm,” is how Noomi Mehta, CMD, Selvel Vantage Group & Chairman, Indian Outdoor Advertising Association, looks at OOH medium in the year 2011. After a good year when the outdoor medium grew by 27 per cent, industry players hope to capitalise on marketers’ positive response. Though the medium is unlikely to hold…

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    PMMAO 2011 OUTDOOR REVIEW : A colourful skyline

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    Riding on innovative campaigns and new ou tdoor formats like Metro rail and swanky airports becoming new hot locations for OOH (Out Of Home), the medium grew by 27 per cent in the year 2010. According to the Pitch Madison Media Advertising Outlook-2011, OOH cornered Rs 1,441 crore of the total ad-spends of Rs 23,646…

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    PMMAO 2010 Cinema Review: Wrecked!

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    The year 2009 for Indian Cinema concludes with the troubled Bollywood taking cues from the latest blockbuster ‘3 Idiots’ and humming “All is well” as advertising on the medium dipped to a dismal low. “The year 2009 was not a good one for the Bollywood as the industry produced mostly low-quality films which struggled to…


    PMMAO 2010 Cinema Outlook: Craving for sunshine

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    That the worst is over is what industry players in Indian cinema anticipate for 2010. After a nightmarish 2009, experts feel that this year will bring some sunshine to the industry as the success of ‘3 Idiots’ and ‘Paa’ in the transition of 2009-10 kept the box-office rolling. The same sentiment is reflected in our…