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    TATA MOTORS: KEEPING THE FESTIVE SPIRIT ALIVE

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    Rajesh Kaul, VP, Sales & Marketing of Tata Motors (Commercial Vehicles) on the initiatives the brand is taking to keep the festive sentiment alive Q] This is the second time you launched the India Ki Doosri Diwali campaign for the festive season. What kind of response have you seen this time? The central premise that…

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    ‘STAND UP IS PERFECTLY ALIGNED WITH THE L’OREAL PARIS BRAND PURPOSE’

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    Pau Gruart, General Manager, L’Oreal Paris India explains why the brand’s latest initiative ‘Stand Up’ against street harassment is in perfect alignment with its brand purpose L’Oreal Paris on Wednesday, announced the launch of its global initiative – ‘Stand Up’ in India. The French cosmetics brand, in collaboration with Indian NGO Breakthrough, introduced its bystander…

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    ‘SOCIETY TEA IS STRIVING TO BE A NATIONAL BRAND’

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    Karan Shah, Director, Society Tea talks about its latest offerings, the increased focus on digital marketing and vision to expand its reach across the country Q] Tell us about Society Tea’s foray into these new categories. What is your target market for the new offerings? Well until a couple of years ago, Society Tea was…

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