• Manish Sharma, Managing Director, Panasonic India
    Guest Column, latest-stories

    ALIGNING BRANDS TO CONSUMERS EMOTIONAL NEEDS

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    As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Anjana Ghosh, Director of Marketing and Business Development, Bisleri says that brands will have to learn new lessons from this crisis, anticipate needs and change the ways they service their consumers The coronavirus pandemic has by far been the most challenging time we have…

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