• Guest Column, latest-stories

    Digitizing Customer Experience and Direct-to-Consumer models in FMCG

    0 530

    Anand Ramanathan, Partner, Deloitte India; Avinash Chandani, Director, Deloitte India and Phanish Kumar, Associate Director, Deloitte India highlight how FMCG companies are enhancing their commerce models and strengthening their Direct-to-Consumer (DTC) outreach.    Covid-19 is changing customer behavior, altering purchasing patterns and engagement touchpoints. A recent Deloitte consumer survey[1] revealed that approximately 51% consumers feel unsafe in going to brick…

Categories

PITCH CMO SUMMIT 2018