Delhi played host to the recently concluded 4th edition of the food truck festival ‘Horn OK Please’. Amongst the key highlights of the festival were the Experience Zone, The Grub Campus, The Kebab Lane, Quirk Bazaar, Dessert Lane and China Town. Digant Sharma, Founder, So Delhi (the team behind Horn Ok Please) tells us about…
Finding a life partner is one of the most important decisions that one makes in one’s life. From neighborhood aunties, relatives, matrimonial brokers and ads in the newspaper classified, the search for the perfect match has evolved in the Digital era to the proliferation to online matrimony services. The comfort of clicking on a suitable…
With the festive season in full swing, it’s time for both brands and media organisations to step on the gas, all in the effort to reach out to the consumer who is looking to loosen his purse-strings in this season. In conversation with Anam Khan, Rahul Namjoshi , Business Head, MY FM (part of the…
With its intelligent content marketing solutions, huge user base and advanced technologies, UC Ads leverages its strong mobile user’s insights to deliver accurate and precise content. In an interaction with Pitch, Morden Chen, General Manager of UC Ads, Alibaba Digital Media and Entertainment Group emphasized on how the world has shifted from long video format…
Adidas has had a long history of associating with football globally. In a first, the sportswear manufacturer has announced a partnership with an Indian football club, Real Kashmir Football Club (RKFC). Though football is the most popular sport in the world, it still has some catching up to do with cricket and Adidas is definitely…
Fashion retail brand, Lifestyle has launched a new campaign called #Gotit, that talks about the curated collection that the multi-brand store offers. In an interaction with Pitch, Srinivasa Rao, Senior Vice President- Marketing, Lifestyle, talks about the latest TVC and also emphasizes on the do’s and dont’s of festival marketing. ‘’The tagline for our brand Lifestyle is ‘Your…
Actor turned entrepreneur Sushant Singh Rajput collaborated with NITI AAYOG’S flagship initiative, the Women Entrepreneurship Platform (WEP). The agreement was signed in the presence of Shri Amitabh Kant, CEO, NITI Aayog by Ms. Anna Roy, Adviser (Industry), NITI Aayog and actor Sushant Singh Rajput. While catching up with Pitch, Sushant Singh Rajput commented on his…
