Dolby, a B2B brand is a known name among it’s consumers. It provides a cinematic and immersive experience across different screens – cinema, in the living room and on the go with mobile phone. Ashim Mathur, Senior Regional Director Marketing, Emerging markets, Dolby Laboratories, talks to Pitch team about Dolby’s “Mobile Pe Dolby Hain Kya?” and…
Being a milk producing unit, what prompted Amul to enter the ice-cream segment? In the nineties, ice-cream was classified as a small scale sector. We had acquired a small dairy unit (which had the SSI (Small Scale Industry) licence. We approached Dr Verghese Kurien (then GCMMF Chairman) for his view on entering the ice-cream segment….
When a cheerful blue-haired little moppet in a red polka-dotted dress showed up on a hoarding, in 1966, little did anyone realise that this cute moppet would become the face of one of India’s most well-known brand and an ad icon, who continues to be loved by generations of Indians, more than fifty years since…
The concept of marketing has changed over time and it still continues to change till this day. Marketing supposedly evolved through classical stages as well as contemporary stages. With numerous brands coming into existence, the competition has led to stronger concepts of marketing. THE HIERARCHIAL GROWTH OF MARKETING- The late 90’s and the early 2000’s…
The cricketer spoke to Dr. Annurag Batra, Chairman & Editor-in-Chief, Businessworld and exchange4media, during an event held to announce Rajasthan Royals’ partnership with Alcis Sports The IPL fever has gripped the nation and the teams are roping in brands for partnerships ahead of the league next month. On Tuesday, IPL franchise Rajasthan Royals roped in…
1- How do you see your growth in the Indian market in the coming years? India is the second-largest elevator market in the world after China and the elevator & escalator market growth is mainly driven by the residential segment and by the activity and initiatives in Tier 2 & Tier 3 cities. It is…
Some key brands in the Live Entertainment industry are changing the conversation around events market and doing it in style. The grandeur of events hosted in the country is beyond imagination. Today the live entertainment industry is gaining immense popularity with events like Sunburn and Comic-Con gettingrepeated year-on-year. Event management today is more of creating…
Technology has been advancing with time and so are the new consumers. As everybody has moved online, the quest of getting the best online has become the need. Droom is India’s first and only online marketplace for buying and selling new and used automobiles. At over 65% of the automobile transactions market share online, Droom…
Tell us about the new Ad campaign by Mitsubishi? What was the vision behind it? Our new Brand campaign, ‘PARTNERING INDIA’S DREAM TO BE NO.1’ has conveyed the message to the nation that how our wide range of innovative and high-quality products are facilitating the growth and developmental activities in India. “PARTNERING INDIA’S DREAM TO…
Oriflame is a Swedish multi level marketing company which was founded in 1967 that sells personal care, cosmetic products and dietary supplements.In conversation with Pitch team, Naveen Anand, Senior Director- Marketing, Oriflame, South Asia, talks about the journey of brand so far. Anand focussed on the brand’s legacy of continuing traditional practices with the touch…
