FMCG industry in India has seen a remarkable transformation over the last two decades. This has been facilitated by rising income levels, urbanization and changing consumer behavior. The general industry sentiment is positive and optimistic post demonetization and GST implementation with large players set to gain. The rural consumption has superseded industry expectation with size…
Consumer goods industry is growing at a very fast pace. In just a decade’s time, the industry has evolved like never before and the credit goes to our growing economy too. According to the The Millennium Development Goals Report 2015, back in 2000s, about 30 percent of people in developing countries lived in extreme poverty,…
Word of mouth has always been one of the most valuable marketing tools, as it is a form of communication that cannot be altered by companies. By no means a new phenomenon, it has assumed a renewed importance in the age of online marketing. When customers give their honest opinion about a certain product, other…
