• Guest Column, latest-stories

    How Marketing Strategies Are Evolving In Retail And FMCG

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    Alok Kohli, Business Director – DSM India says that even as consumers control discretionary spends, marketers should prepare for the long haul as a W-shaped recovery may be most likely The unexpected coronavirus outbreak has completely disrupted business operations as we knew them just months ago. Unprecedented challenges are confronting most businesses worldwide. Conversely, unseen…

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