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    ‘Finance has to constantly engage’

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    In an interview with Pitch, Ajay Kakar, Chief Marketing Officer, Aditya Birla Group – Financial Services, talks about the importance of digital media for the financial sector. Excerpts… How important is the digital medium as a tool for marketing for Aditya Birla Financial Group? The first trend that we can see in India is that…

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    E-commerce lets FedEx shift strategy from to B2B to B2C

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    Courier delivery services company FedEx is looking at the Indian domestic market for logistics rather aggressively. The spurt in online consumption of products especially through the e-commerce route has opened up various opportunities for the brand to fortify its base in the expanding market. Traditionally, the company was focused on the B2B segment and its…

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    ‘Net’ worthy: Bollywood comes to the smallest screen

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    The latest segment to leverage the vast potential of mobile phones and tablets and reach of the media is none other than the Indian entertainment business, particularly the Indian cinema fraternity and the business of movie marketing. So, when Amitabh Bachchan Tweets about his experiences on the sets of the popular game show KBC (Kaun…

  • FEATURED, FMCG, latest-stories, SECTORS

    Mobile empowers people break queues & forego travelling: Shankar Mahadevan

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    Giving a whole new musical twist to mobile interactivity with consumers in India, popular musician Shankar Mahadevan, together with Hungama Digital, launched a digital talent hunt called MOBIsur. The musical talent hunt was conceptualised to reach out to the length and breadth of the country and, hence, the choice of mobile media. The growing popularity…

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    Most practioners don’t understand meaning of 4Ps: Abraham Koshy

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    Pearson Education launched the 14th edition of Marketing Management: A South Asian Perspective, co authored by Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha. In conversation with Pitch, Abraham Koshy, Professor, Marketing, IIM Ahmedabad, shares certain insights of the marketing world on which the latest edition is based. He also talks about the…

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    Visa rides on e-commerce to drive usage in tier 2 towns

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    The recent spurt in the Indian e-commerce industry has widened the scope of electronic or online financial transactions. It has further driven accessibility for consumers across the geography of India to purchase almost anything online. Cashing on this evolving trend Visa Debit has shifted focus on further encouraging internet transaction in smaller towns. The company…

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    Dettol to create innovative products based on global research

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    In yet another CSR initiative, Reckitt Benckiser’s flagship brand Dettol has taken upon the crusade of building awareness around the subject of food hygiene. The company together with the Global Hygiene Council released a study on ‘Cross-contamination’, which talks about how lack of awareness about food hygiene leads to increased food-borne illness risks. Chander Mohan…

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    Our digital marketing spends are between Rs 28-30 crore this year: Akshay Mehrotra

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    Akshay Mehrotra, CMO, Policybazaar.com talks to Pitch on the business prospects of an online facilitator of insurance sales and how the brand is taking shape in the online space. He also discusses the cost effectiveness of e-retailing for the insurance business to pull down massive distribution costs and simplifying choices for the end consumer. Excerpts……

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    Reporter’s Diary: Knowing death on a Helpline Number

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    Just when you begin to think that life is a useless sojourn, just when you want to wail in desperation over the emptiness of it all, someone taps you on the shoulder and you crash land in your mundane yet joyous every day existence with a bang to realise what life is. Always. Only today…