Opposed to popular belief that allowing 100 per cent in single brand retail will give impetus to luxury brands in India and bring down costs, experts do not have high hopes. The government of India, a couple of days ago decided to allow 100 per cent FDI in single brand retail product trading. Till now,…

Hoping to get rid of the ‘Premier Padmini’ connection, Fiat has launched Fiat Caffe, a brand experience store in New Delhi. The store strives to strengthen the brand’s Italian connections in the Indian consumer’s mind. The experience store while showcases the latest Fiat cars, it also houses a Lavazza Coffee bar and a cafe library….

In the Rs 130,000-crore FMCG sector, Reckitt Benckiser is a key player with its cult brands like Dettol, Cherry Blossom, Disprin, Mortein, Durex, Colin, Harpic etc dominating the market. These brands have maintained their cult status over decades despite the changing Indian consumer preferences. The challenge In his 27-year long stint with RB, Chander Mohan…

Volkswagen entered India in 2007 and for the first two years, it kept a low profile and tested the waters in the country with its international models Jetta and Passat which were in the executive and premium segment in India. Realising the potential in the Indian market, Volkswagen in 2009 decided to go full throttle…

The year 2011 is expected to play a new song for the radio industry. As per the Pitch Madison Media Advertising Outlook 2011 projections, the radio industry is expected to clock revenues of Rs 1,018 crore, in the ad-pie worth Rs 27,650 crore. This will be the first time when the medium will cross the…

Radio played a happy tune in the year 2010. Unlike 2009, the advertisers seemed quite upbeat about this medium in 2010. The total advertising revenue of radio in the year clocked an impressive Rs 885 crore, significantly higher than Rs 681 crore in 2009. The year 2010 was a year of recovery for radio and…

The year 2011 is expected to bring more good news for the television space. The biggest driver for this growth will be increasing penetration of the medium, larger reach, proliferation of new channels, and heavy cricket calendar. In the next twelve months, television’s ad revenue is slated to grow by 20 per cent to add…

After the slowdown year 2009, the year 2010 was a year of optimism and growth for the TV industry. According to the Pitch Madison Media Advertising Outlook 2011, the TV medium grew at a phenomenal rate of 24 per cent – 9 percentage points ahead of the expected growth. In an ad pie worth Rs…

Shifting Gears Brand:  Wagon R Case Study: Repositioning to stay relevant        to an evolving audience Presented by: Shashank Srivastava,  Chief General  Manager, Marketing,  Maruti Suzuki   The challenge Threat from competition With increasing competition Maruti Suzuki’s leadership position was threatened with the successful entry of the Korean auto-brand Hyundai (in 1998) in India….