With digital medium gaining momentum, social media has clearly emerged as one of the favourite marketing tool of the blue eyed corporate boys. Reliance Communication (RCOM) is not much behind in this social media race. The brand has been quite gung-ho about its two year collaboration with Google to exclusively market Android devices in India….
Marketing to kids seems to be evolving at a faster pace in India. And the latest addition to the growing list of kid’s marketers in the country is Mexico based edutainment brand KidZania. KidZania is an edutainment indoor theme park scaled & built specially for kids. The concept of the KidZania is to create a…
After a good start in Hyderabad, Pitch CMO Summit South is all set to create another buzz in Chennai today, starting at 9.30 am at the Hotel Radisson Blue. The Pitch CMO Summit South edition is all set to impart marketing knowledge with the city of sandy beaches, filter coffee and hot weather. The keynote…
Home grown brands in the country have been wrestling out the MNCs across sectors and giving them a tough time. Wagh Bakri tea, Ghari detergent, Vi-John, DS Group, Mankind Pharma are a few such names. Adding heat to this war, DS Group’s catch brand has launched a powdered beverage ‘Piyoz’ in Indian flavors like Khatta…
Another round of tariff wars seems to be back in the telecom sector. This time it is in the third generation or 3G space as we popularly call it. Major telecom companies including Airtel, Vodafone, Idea, Aircel, Reliance Communication (RCOM) have slashed the 3G prices heavily. How will this affect the Indian telecom market? Will…
Android’s iconic green Bot turns Blue in the Indian market with Google’s collaboration with Reliance Communications to exclusively market Android TM devices in India on its network. Through this collaboration, RCOM is marketing the Android mobile operating system and Google Mobile Services to promote the usage of Android devices in the country. How will this…
The fast-multiplying internet population is changing the way many Indians are shopping and also impacting how businesses function. This has led to an upswing in the E-commerce space in India and myriad of brands have come into play especially in the apparels and fashion accessory categories. Fashion and You, 99labels, Yebhi.com, myntra.com, jabong.com are a…
While Germans have been dominating the Indian luxury car market for quite some time, the Italian brands too have been rolling up their sleeves to explore the country. One of the biggest name in the luxury sport car space, Ferrari, entered India in 2011 and is finding the market quite buoyant. Till December 2011 itself,…
Mercedes Benz entered the Indian market in 1994 and reached the top 100 most trusted brands of India according to The Brand Trust Report, it won the Best Brand Award by Auto India Best Brand Awards 2011. Mercedes has been facing the heat since BMW and Audi have come into the picture and outstripped the…
Aston Martin made its debut in India last year trying to cash-in on the Indian consumers increasing interest for luxury sports cars. The brand with its British legacy is looking at consumers who are ready to shell out 2-3 crore for the thrill of the 100 year old brand. In this segment of luxury sports…
