• Guest Column, latest-stories

    Changing paradigms in the ad tech industry

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    Analysing moods, taste, and needs in the age of AI / ML Written almost 110 years ago L. Frank Baum’s description of the ‘Mechanical Man’ powered by Artificial Intelligence (AI) was a humorous oddity in the fantasy world. While we may not have Tik-Tok except on our screens, we do have smart technology. The urge to streamline…

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