• latest-stories

    Chicnutrix launches #NutritionBFF campaign with Masaba Gupta

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    Aims to encourage women to prioritize themselves Chicnutrix, India’s fast-growing beauty and nutrition brand, launches #NutritionBFF campaign with Masaba Gupta, one of India’s most talented and acclaimed designers. Being the voice of the brand, Masaba hopes to encourage women to look after their busy lives with a support system that helps them through each day, while…

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    Bisleri adopts high tech innovation to design a vertical manufacturing plant

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    Bisleri, industry leader and India’s most trusted mineral water brand, has showcased and designed first-of-its-kind vertical mineral water plant. The revolutionary manufacturing plant is located in Mumbai and reimagines architecture, technology and packaging process. The plant, which can produce almost 7.50 lac bottles of Bisleri per day is spread over 1.50 lac sq. ft. is…

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    Masaba Gupta’s First Foray into Nightwear with Nykd by Nykaa

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    Masaba for Nykd brings you the sleepwear of your dreams It’s time to raise your pajama game! Nykd by Nykaa, the intimate & sleepwear brand from Nykaa Fashion, has today launched Masaba for Nykd, an elevated sleepwear collection created in collaboration with designer Masaba Gupta. A nod to sartorial style that fits just as well at…

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    SKORE’s new campaign highlights its diverse product portfolio

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    The new digital campaign involves social media and influencer marketing, digital films and media, and branded content SKORE, the innovative sexual pleasure & wellness brand from TTK Healthcare, has launched a bold new campaign to position itself as more than just a condoms brand, showcasing its widest range of pleasure product offerings. The ‘Get Naughtier’…

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    Borosil Ltd comes on board as an associate sponsor with the Indian Olympic Association

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    Borosil becomes the official sponsor for IOA via a three-year deal Borosil Ltd., India’s leading consumer ware brand, today, announced that it has renewed and expanded its sponsorship with The Indian Olympic Association (IOA) and has become their official associate sponsor for the Indian contingent. Borosil will provide support via this sponsorship for Indian athletes…

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    Shubham Jain joins CredAvenue to set up and lead its infrastructure & real estate vertical

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    Before joining CredAvenue, Jain was with ICRA Limited as Group Head & Senior Vice President Debt markets platform, CredAvenue, today announced the appointment of Shubham Jain as the Chief Business Officer – Infrastructure & Real Estate. In his role, Jain will be responsible for developing and managing a new debt platform catering to Infrastructure and…

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    Paksha By Tarinika welcomes Shruti Haasan as its brand ambassador

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    The actress to play a pivotal role in strengthening the brand’s appeal amongst a global audience Paksha, a Tarinika brand, known for its exquisite high-quality 925 silver jewellery globally, has signed Shruti Haasan as brand ambassador. With the talented actress and musician as a muse, Paksha will bring forth its splendid line of jewellery with a…

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    Pee Safe launches To-Let-Go campaign

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    Aims to drive large-scale awareness around toilet hygiene ahead of World Toilet Day Pee Safe, India’s leading hygiene and wellness brand has launched an integrated campaign called To-Let-Go ahead of World Toilet Day on 19th November 2021. The campaign tagline “Don’t hold the flow, just carry Pee Safe and go with the flow” speaks for…

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    Casio launches brand film to celebrate its silver jubilee in India

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    Film is titled ’25 saalon ka saath kuch apni wali baat’ Casio India, leading consumer electronics company, launches a brand film ‘25 Saalon ka saath kuchh apni wali baat’ to celebrate the completion of company’s 25 years in India. Through a montage of moments, the brand film beautifully weaves together a narrative showcasing a journey…