• latest-stories

    Havas Group elevates Uday Mohan, R Venkatasubramanian

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    Mohan, Managing Partner North & West, will now be President, North & West and Venkatasubramanian, National Head Buying will now be President & National Head Investments Havas Group India has announced key elevations in its senior management team for Havas Media & Havas Creative. The elevations come as part of the group’s overall growth strategy of…

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    Pooja Nair joins Network Advertising as VP, Strategic Planning

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    Nair comes with an experience of over 16 years working with agencies like Ogilvy, JWT, Publicis, Saatchi (Colombo), Percept, and TBWA Network Advertising has strengthened its Account Planning division with the inclusion of Ms Pooja Nair as Vice-President, Strategic Planning. Pooja comes with an experience of over 16 years and has worked in agencies like…

  • Guest Column, latest-stories

    Conflict of interest in cricket: Real or imagined

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    Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and moral conflict The Indian Express ran a big story recently on a potential conflict of interest that has the Indian Captain Virat Kohli at its epicenter. Apparently, Kohli had invested in…

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    Mirum India wins digital mandate for Hero Electric

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    Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns Mirum India, a premier full-service digital agency from the WPP Group, has won the digital mandate for Hero Electric, a pioneer and market leader in the Indian Electric Two-Wheeler industry. With Mirum onboard, Hero Electric aims to shift the…

  • INTERVIEWS, latest-stories

    Work from home has significantly impacted the sleeping pattern of people: Vinod Khandelwal

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    Vinod Khandelwal Sr. GM (E-com head and Buying), Nilkamal Ltd shared insights on Doctor Dream’s brand-building, positioning strategies, expansion plans in line, synergies with the parent company, etc The on-going pandemic has led to greater emphasis on health and wellness. With physical hygiene taking the centre stage in both the lives of consumers and brand…

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    LaLiga’s viewership on Facebook more than doubled this season: Jose Antonio Cachaza

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    In a chat with e4m, LaLiga MD Cachaza lets us in on the league’s fruitful partnership with Facebook Spanish football league LaLiga’s viewership in India on social media platform Facebook has more than doubled for the 2020-21 season compared to the previous season, LaLiga India MD Jose Antonio Cachaza has said. In the Indian sub-continent, all 380 matches…

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    ‘Marketing is about communicating the right product messaging’

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    Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt. Ltd., elaborates more on the impact of Covid on the business and its recovery strategies With a rise in demand for ready-to-eat (RTE) food, market players like Bikano have also ventured into the RTE segment. At the same time, with increased consumer focus on healthier snacking options, Bikano…

  • latest-stories

    2021: The year of recovery and growth for the broadcast industry

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    Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no other The year 2020 had been the most difficult year that the business across sectors witnessed in a very long time. As per the Pitch Madison Advertising report, the AdEx…