• Guest Column, latest-stories

    Consumer behaviour trends that will transform B2C brands in 2022

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    Guest Column: Gurumukh Uttamchandani, Executive Director – Syska shares the upcoming trends in consumer behaviour that B2C brands and marketers should take into account in 2022 The year 2021 ushered in a new era of opportunities and innovations for the FMEG businesses. Consumer centricity became a focal point as the white goods industry developed new technologies…

  • latest-stories

    SPNI and ZEEL sign definitive agreements to merge

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    The agreements follow the conclusion of an exclusive negotiation period during which ZEEL and SPNI conducted mutual due diligence Sony Pictures Networks India Private Limited (SPNI) and Zee Entertainment Enterprises Ltd. (ZEEL) today announced that they have signed definitive agreements to merge ZEEL with and into SPNI and combine their linear networks, digital assets, production…

  • latest-stories

    Media industry eyes AdEx resurgence in 2022 led by TV, digital

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    Experts believe that TV AdEx in 2022 will be driven by new-age advertisers, elections, growth in yield of ad inventory, FTA, GEC, and movie channels across Hindi and regional markets After a sharp recovery in the second half of 2021, the Indian advertising industry is expecting a strong double-digit growth in overall advertising expenditure (AdEx)…

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    AT&T sells global programmatic advertising marketplace Xandr to Microsoft

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    The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers AT&T has agreed to sell its loss-making global programmatic advertising marketplace Xandr to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global…

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    Kumar Siddharath joins Madison Media to lead Mates

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    Former Founder & CEO Sooraj Bhalla has decided to pursue other interests Madison Media has announced that the agency has appointed Kumar Siddharath to lead its entertainment unit, Mates. Mates now will be integrated within Madison Media and will focus on brand solutions including in-film associations, celebrity associations, and other ancillary services related to entertainment,…

  • Guest Column, latest-stories

    Expectations of FMCG Industry for 2022: Major trends expected in post-COVID ‘new normal

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    Guest Column: Amrinder Singh, Director, Bonn Group of Industries shares the most expected trends that brands and marketers should take into account in the new normal In the post-COVID ‘new normal’, the Fast-moving consumer goods (FMCG) industry is undergoing a significant transformation in response to changes in customer behavior and demand for more convenience. To cater…

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    Esprit signs up actor Ananya Panday as its brand ambassador

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    Plans to rewrite their India Story The American watches brand Esprit is all set to strengthen its position in India and has appointed Indian Bollywood actor Ananya Pandey as its celebrity brand ambassador. Esprit’s India partner AP Group is all geared to reconstruct the brand in the market with a big bang. Announcing the association,…

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    Nykaa Fashion Unveils Nikhil Thampi for RSVP

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    RSVP by Nykaa Fashion collaborates with designer Nikhil Thampi to present a size-inclusive, fashion-forward, and timeless partywear collection RSVP by Nykaa Fashion, known for its contemporary and versatile silhouettes perfect for occasion dressing, is collaborating with Nikhil Thampi, one of the country’s most sought-after, new-age western-wear designers, to launch- Nikhil Thampi for RSVP. Nikhil Thampi…

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    Hyundai announces 5th Edition of ‘#BeTheBetterGuy’ Road Safety Campaign

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    In line with Hyundai’s Global Vision – ‘Progress for Humanity’ – the fifth edition of #BeTheBetterGuy aims to create a sustainable & safe environment for all road users Hyundai Motor India Ltd., country’s first smart mobility solutions provider and largest exporter since inception, today announced the launch of the 5th edition of its #BeTheBetterGuy road…