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Chicnutrix launches #NutritionBFF campaign with Masaba Gupta

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Aims to encourage women to prioritize themselves

Chicnutrix, India’s fast-growing beauty and nutrition brand, launches #NutritionBFF campaign with Masaba Gupta, one of India’s most talented and acclaimed designers.

Being the voice of the brand, Masaba hopes to encourage women to look after their busy lives with a support system that helps them through each day, while not neglecting themselves and prioritizing their own nutritional needs. The campaign highlights how women, who lead busy lives just like Masaba, can integrate good nutrition seamlessly into their lives with a nutrition BFF that has their back and helps them look and feel their best every day.

Trusted by women for every phase of their life, Chicnutrix as a brand has already established itself as all women’s BFF for their wellness and beauty needs, helping instill health inside-out. Chicnutrix persistently strives to translate this science to resolve the practical issues of our modern-day lifestyle with a touch of science for the glamour quotient. Within two years of the brand’s launch, Chicnutrix has serviced more than 2970 pin codes within India and has a presence in 6 countries around the globe. It started from beauty nutrition and is now exemplifying beauty and nutrition supplements by its expansion towards women wellness.

“As women, we all need a best friend who can help bring out the best in us. The wide range of Chicnutrix products addresses all areas of concern for me when it comes to beauty and wellness. A brand made by women and for women, it has an intrinsic understanding of what we need to meet our wellness goals while remaining hassle-free. My one-stop solution is backed by science and created with passion, it’s exactly what I need by my side throughout the varied phases of life,” said Masaba.

The lifelong friendship between Masaba and the brand began in August 2021 and has since grown to become an integral part of her daily routine. Masaba believes that her biggest strength lies in her support system and Chicnutrix has been an integral element of her health and wellness journey. She openly vocalises the importance of wellness from the inside out and hence advocates the need for women to become more conscious of their health and wellness.

Chicnutrix, India’s fast-growing beauty, and nutrition brand is proud to be by the designer’s side as her beauty and nutrition best friend as she continues to conquer the world. Masaba is amongst the most powerful women in the country who values her friendships above all else. She is unabashedly unique, unarguably fearless, undeniably original and most importantly, unquestionably inspiring.

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