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    realme announces KL Rahul as the brand ambassador for the smartphone category E

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    KL is announced as Captain realme and would be the face of the realme smartphone category realme, the world’s fastest-growing smartphone brand, today announced the appointment of international cricket sensation KL Rahul as its brand ambassador, to endorse its smartphone category. realme’s partnership with the seasoned sports star, who has traced a phenomenal journey in…

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    WayCool Foods launches branded portfolio

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    Appoints dentsuMB as lead communication partner dentsuMB, the integrated creative agency from dentsu India, has won the mandate for the branded portfolio of WayCool Foods, India’s largest & fastest growing agri-commerce company. The account will be serviced from the agency’s Chennai office. For the record, WayCool Foods has launched a range of branded food products…

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    Airtel launches Airtel IQ Video solution for streaming platforms

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    Airtel is expecting to onboard 50+ brands on the platform in the coming year as interest from the market has been high Bharti Airtel has launched its Video Platform as a Service (CPaaS) ‘Airtel IQ Video’ which leverages Airtel’s resilient cloud, and cutting edge video technologies. The solution has been developed by Airtel’s in-house engineering…

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    Festive season a great opportunity for indigenous toy brands: Funskool’s Jeswant R

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    The brand is hopeful of touching pre-Covid numbers in sales for the quarter, growing 50% over the 2020 numbers While the ongoing pandemic and the government regulations around necessary BIS certifications for toys being made and imported in the country has left the industry in turmoil, affecting sales numbers exponentially, Indian toymaker Funskool is looking…

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    Good Glamm Group acquires ScoopWhoop

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    This is the second acquisition by the group as it acquired The Moms Co, early this month Good Glamm Group has announced the acquisition of Indian digital media company ScoopWhoop. This is the second acquisition by the Group in a month’s time, as per the reports. In early October the group acquired the baby and…

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    Deepika Padukone Associates with adidas

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    Together, the brand hopes to create a powerful synergy of their shared values adidas has announced its association with actor Deepika Padukone. Padukone will work closely with adidas on their common commitment towards fitness; both physical and emotional. Together, the brand hopes to create a powerful synergy of their shared values. “Being an athlete and…