Tanishq’s Diwali Campaign Celebrates ‘today’ As A Festival Of Life

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Tanishq, India’s most trusted jewellery brand, has unveiled the much awaited Diwali campaign, Utsaah, with the onset of the festive season. The film not only celebrates the Festival of Lights in a truly spectacular manner but also celebrates ‘Today’ as a Festival of Life. The festive campaign emphasises on adorning relationships and celebrating every moment of our lives.

The 150 seconds heart-warming Diwali film conceptualised by Lowe Lintas, is woven together on the premise of celebrating the Glorious Today that is nestled amidst the moments of the past and shine of the future. The film encapsulates some of the priceless moments and is a gentle reminder that life gives us enough reasons to be happy, to spread happiness and celebrate the hidden joys in the present.

The Utsaah film is a visual delight that gives viewers a peek into the joyous moments that are a departure from the recent past and are brought alive through various scenarios that portray the very thought of rejoicing life as a festival. High on emotions, the film opens with a group of friends getting ready for a Diwali celebrations and the lady adding final touches to her appearance with the extra bling, to make the festivities come alive.

The upbeat background score coupled with a soulful voiceover narrates a powerful poetry that touches ones heart with heartening situations like homecoming for Diwali to surprise one’s family that have been waiting endlessly for that one warm hug. Couples yearning to celebrate with their neighbours as we pin our hope for better times this year.

The film showcases playful moments where indecisive grandmothers struggle to pair the perfect jewellery set with their festive attire that brings the sparkle back into their lives. Celebrating sheer joy by expressing love through a surprise gift planned by the husband for his wife at a restaurant… All these moments make our lives worthwhile and we all deserve a celebration because ‘Aaj -Diwali Ka Bahaana Hai’.

The festive campaign comes on the back of Tanishq’s exclusive Diwali collection ‘Utsaah’- a stunning range of gold jewellery that reimagines our rich heritage into distinctive modern jewellery pieces.

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