• latest-stories

    AdLift appoints John George as Senior Creative Director

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    George will be based out of the agency’s Bangalore office AdLift has announced the appointment of John George as Senior Creative Director. John will be based out of the agency’s Bangalore office and spearhead the entire creative team based in Gurgaon, Mumbai, and Bangalore offices. He will report to Prashant Puri, Co-Founder & CEO, AdLift….

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    Neeraj Chopra brand ambassador of ShareChat Mega Star Season 2

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    The two-week-long campaign with the Olympian has been launched across 9 categories in 15 Indic languages ShareChat has announced the launch of the ShareChat Mega Star Season 2 with Olympic Gold Medalist, Neeraj Chopra. The Mega Star Season 2 campaign aims to discover and encourage remarkable talent amongst digital content creators across India in nine…

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    Infectious Advertising bags digital mandate of Go Cheese

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    The agency will chart the strategic roadmap for the brand, providing the creative impetus to build a formidable digital presence Go Cheese, from the house of Parag Milk Foods has chosen Infectious Advertising as their digital communications partner. Infectious will help Go Cheese with charting the strategic roadmap and providing the creative impetus to build…

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    Nippon India Mutual Fund To Ramp Up Its Social Media Prowess

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    Picks Liqvd Asia As Its Partner Liqvd Asia, one of India’s most recognisable digital marketing agencies, has bagged the integrated social media & conversational marketing mandate of Nippon India Mutual Fund in a multi-agency pitch. The agency will craft the strategy, implement and then manage the entire digital universe for Nippon India Mutual Fund, which…

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    LinkedIn rolls out tools for marketers to grow audience, amplify brand presence

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    The new features have been added to the LinkedIn Marketing Solutions (LMS) portfolio LinkedIn, the world’s largest online professional network, has launched new platform features that will help marketers easily grow and deepen their engagement with their audience, in today’s evolving world of work. These new additions to the LinkedIn Marketing Solutions (LMS) portfolio will…

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    your-space promotes Venayak Saran Gupta as Chief Revenue Officer and appoints Shaunik Sachdev as Chief Marketing Officer

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    Premier student housing brand, your-space has announced two major appointments in their top management. Venayak Saran Gupta, an ex-BCG consultant who joined the company as Head of Growth & Business in 2019 has been promoted to Chief Revenue Officer. He has overseen rapid growth in the company’s footprint from 1000 beds in 4 cities to…

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    Myglamm Launches TVC Starring Brand Ambassador Shraddha Kapoor

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    This campaign highlights MyGlamm’s All Natural and No Nasties approach to beauty India’s fastest growing DTC beauty and personal care brand MyGlamm launches its national TVC around the message ‘All Natural #NoNasties’ today. The campaign highlights MyGlamm as a brand that focuses on creating quality products that are high efficacy made with all natural and…

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    Taboola Partners with Xiaomi to Power Recommendations Globally

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    Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced its partnership with Xiaomi on powering recommendations across Xiaomi’s smartphones with Taboola News. Taboola News brings recommendations from Taboola’s large publisher network directly into offerings from mobile carriers and device manufacturers, including smartphone screens and…