• latest-stories

    “We Are A New-age Brand & Believe In Reaching Out To The Customer Directly”

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    Vijayaraghavan Venugopal, CEO and CO-Founder, Fast&Up shares insights on the company’s transition from B2B to D2C, marketing strategy, product portfolio diversification, collaboration with actor Varun Dhawan, expansion plans and more COVID-19 has accelerated the demand for nutrition and immunity boosting products since people started taking health and immunity seriously. Along with the hygiene segment, the…

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    Facebook is deeply entrenched in the cultural fabric of India: Avinash Pant

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    Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5 mn+ posts & comments on the platform, said Pant, Director – Marketing, Facebook For the first time, Facebook has a regional cultural moment for its ‘More Together’ campaign in India. Avinash Pant, Director – Marketing, Facebook India, talks…

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    Lotus Organics+ associates with the Wildlife Trust of India

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    Digital campaign with #CareToLiveOrganic to celebrate “Sustainable September” Lotus Organics + has associated with The Wildlife Trust of India (WTI) to celebrate sustainable September. A high decibel digital campaign #caretoliveorganic commences on 1st September and will run till 19thOctober, 2021 across digital platforms. Lotus Organics+ and its brand ambassador Dia Mirza vouch for the power…

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    Vignesh M, Head – Marketing, Brand and Corporate Communication, Equitas Small Finance Bank talks about the evolution of the fintech sector in the pandemic FinTech is a category that has seen an unprecedented boom in the last few months of the pandemic. With people being largely at home during lockdowns, it became necessary for players…

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    82.5 Releases the New Glori Handwash Campaign

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    The campaign consists of five digital films Glori Handwash (RSPL’s Product) launched a social awareness campaign that asks people to wear mask properly. Conceptualised by 82.5 communication, this campaign consists of five digital films where the protagonist is seen pestering people who are not wearing mask properly, until they wear it. The Covid 19 curve…

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    Anand Bhadkamkar exits Dentsu

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    Reports say that August 31, will be his last day in office CEO of Dentsu India Anand Bhakamkar has reportedly stepped down from his role. Today, August 31, will be his last day in office. After Bhadkamkar’s exit, Ashish Bhasin CEO APAC and Chairman India and Peter Hujiboom, Global CEO Media and Global Clients will…

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    IndusInd Bank celebrates para-athletes with its new brand campaign

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    Celebrates the unwavering spirit of para-athletes with its new brand campaign – ‘phirse #Jeetkahalla’ In the year 2016, IndusInd Bank unveiled “#JeetkaHalla” – a campaign to honour its para-athletes under the Para Champions Programme, and brought to light their contribution to the country by creating a nationwide movement of support. Retaining the essence of ‘Jeetkahalla’, IndusInd Bank,…

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    Tata Consumer Products launches Himalayan Water in the UK

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    Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has extended its water portfolio to the UK with the launch of Himalayan Water, a premium natural mineral water. Himalayan is a well-known premium water brand in the Indian market, with strong quality…

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    TCNS Launches ELLEVEN’s First Store in South India

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    Bengaluru gets the Ultimate Fashion Coordinates Brand ELLEVEN, a fashion coordinates brand for women from the house of TCNS Clothing, has launched its first store at Commercial Street, Bengaluru, South India. An ultimate destination for bottoms and drapes choices, the brand offers an extensive range, curated for modern Indian women. After successful stores in Ahmedabad…