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Firefox bikes launches ‘Bad Attitude Series’

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The compelling proposition is quality and style at a competitive value and price

Firefox Bikes, India’s leading premium bicycle brand and a Hero Cycles Group Company, offering an exclusive and expansive range of performance bikes and accessories has introduced an entry-level premium range of bikes – ‘Bad Attitude’ series. Designed for young adults, high in style and features, the Bad Attitude series comprises of six bikes available in gear and gearless models and in mountain (MTB) and city bike options. The bikes are available in exciting graphics and body colours. These bikes priced between the range of INR 9,999 – INR 14,900, expands Firefox’s portfolio beyond the high-premium category.

The Bad Attitude series just like all Firefox bikes offers unmatched quality, host of features and is high on style. The compelling proposition is quality and style at a competitive value and price.

Commenting on the new range, Sukanta Das, CEO, Firefox Bikes said, ‘Youngsters today make choices that compliments their attitude. Keeping this in mind, we introduced Bad Attitude Series that perfectly resonates their aspirations with stylish looks, best in class design and fantastic rideability. This series is dedicated to cater to the specific demands of today’s youth.’

‘We envision Firefox Bad Attitude Series to be a real industry disruptor’, he added.

The Bad Attitude series marks Firefox’s entry into the fast-growing entry-level premium segment in India. With this foray, Firefox aims to further increase its customer base and capitalize on the increasing demand for entry-level premium bikes. The Bad Attitude Series is available at all Firefox retail outlets and dealerships across India as well as the cities where Firefox dealers are not present through distributors.

Firefox Bikes operate in the premium range. The product is focused on primary qualities – performance, durability, and safety. Firefox omnichannel business model combines D2C (direct-to-consumer) innovations and a countrywide offline network. Every online purchase is mapped to a dealer offline through a customized enterprise resource planning (ERP) system. Currently, Firefox is present in India with a retail network of over 500+ stores.

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