• latest-stories

    OkCredit chooses Mullen Lintas to weave its brand strategy

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    Mullen Lintas is already working on campaigns to get small businesses, merchants, shop owners and entrepreneurs onboard with their clients The Bangalore office of Mullen Lintas was recently appointed as the brand strategy partner for OkCredit. The app-based solution has given a modern makeover to the traditional record keeping system of small businesses. The three-year-old…

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    Fresca Juices ropes in Amyra Dastur & Shreyas Iyer as brand ambassadors

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    As part of this association, Fresca Juices are launching their first campaign with Amyra& Shreyas across digital and social mediums Indian homegrown brand Fresca announced its association with Bollywood sensation Amrya Dastur and cricketing aficionado Shreyas Iyer as its first brand ambassador in the country. The first campaign with the brand for their products will…

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    Cornitos Joins Delhi Capitals as Official Snack Partner

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    The Cornitos logo will be worn by the team on its official playing and training jersey Delhi Capitals today announced premium nachos brand Cornitos as one of the team’s Official Partners for the upcoming edition of the Indian Premier League. The Cornitos logo will be worn by the team on its official playing and training…

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    Nestlé launches Munch with Crunch of Almonds and Yummy Pomegranate

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    This launch will be supported by a high impact campaign which includes a TV commercial featuring Samantha Akkineni Nestlé MUNCH, one of India’s most popular brands in the chocolate and confectionery category sets another innovation benchmark with the launch of Nestlé MUNCH FRUIT O Nuts – which offers a fully loaded experience with crunch of…

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    Union Bank and HPCL launch co-branded contactless RuPay card

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    1% fuel surcharge waiver for the users of this card at HPCL retail outlets Union Bank of India – one of the largest Indian government-owned banks of India and Hindustan Petroleum Corporation Limited – a Maharatna Central Public Sector Enterprise, have announced the launch of co-branded contactless RuPay credit card. The users of this card…

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    Burger King India moves away from Synthetic colours in all food

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    Launches a campaign #ColourIsForHoliNotFood Burger King India has always kept its guest first and addressed their needs. With an increased consciousness and demand for quality food, the fast food QSR has committed itself to serve food that reaffirms “Trust in Taste.” In sync with their brand philosophy of keeping everything Real and Authentic, the brand…

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    Subway Signs First Emea-wide Esports Sponsorship Deal With Guild

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    The partnership covers the EMEA region and kicks off today with Subway becoming Guild’s Official Quick-Service Restaurant Partner Guild Esports, the global esports team organisation co-owned by David Beckham, has today announced its headline partnership with Subway®, the world’s largest submarine sandwich franchise. In a two-year partnership, Subway becomes Guild’s Official Quick-Service Restaurant Partner as well…

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    Shraddha Kapoor roped in by Home Furnishing Brand ‘Bella Casa’ as Brand Ambassador

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    Shraddha Kapoor will co-create and endorse Bella Casa’s new collection ‘Shades of Shraddha’ across all Indian markets Starting 2021 on a blockbuster note, Actor-Singer-Entrepreneur Shraddha Kapoor has come on board as brand ambassador to actively endorse Jaipur-based premium home furnishings brand – Bella Casa. This move marks Kapoor as the latest Bollywood celebrity to champion…

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    Chimp&z Inc bags digital communications mandate for Vinod Cookware

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    The account was won after a multi-agency pitch Following a multi-agency pitch, Chimp&z Inc won the digital mandate for Vinod Cookware. The mandate covers the scope of social media strategy, creatives, digital PR & performance marketing for increasing the brand’s digital footprints. The account will be handled by the agency’s Mumbai office. “Chimp&z Inc, as…