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Reliance General Insurance launches a women empowerment anthem #Womentum

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Through this campaign, RGI pledges to constantly uplift the spirit of women

Reliance General Insurance, a 100% subsidiary of Reliance Capital, has today launched their new campaign ‘Womentum’ to celebrate women from different walks of life on the occasion of International Women’s Day, with a special music video featuring the Indie-pop, jazz, and playback singing legend, Usha Uthup, who has inspired an entire generation of women.

#Womentum! is an anthem that acknowledges & salutes the spirit of millions of amazing Indian women, who take pride in their exceptional journey of being a woman and celebrate themselves, their pace, their achievements, and their momentum.

Reliance General Insurance has always believed in empowering women to be ambitious, self-driven and most importantly financially independent. Through this campaign, RGI pledges to constantly uplift the spirit of women and encourage them to celebrate and cheer their journey – To live bold. Live smart. Live the Womentum. This campaign is live over all social media platforms where RGI is inviting men and women from across the nation, to become a part of the Womentum challenge, to share their stories of inspiration and strength in form of reels with the anthem and keep up the Womentum.

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