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The latest #SpeedSeBadho campaign focuses on benefits of fastest 4G with Vi™ powered by GIGAnet

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Aiming to drive awareness and engage with users in a meaningful way

Vi, the newest telecom brand in the Indian telecom space unveiled a new campaign #SpeedSeBadho encouraging mobile users to fulfil their passion and potential with the country’s fastest 4G – GIGAnet from Vi.

Work from Home, virtual celebrations, online meetings and entertainment have become integral to our daily lives. These digital platforms, based on the strong foundation of 4G connectivity, also give wings to endless opportunities, enabling people to discover their new passions & more. With this insight and Brand Vi’s core proposition of helping customers thrive in a digital society, the latest #SpeedSeBadho campaign reinforces the superior connectivity offered by GIGAnet.

Aiming to drive awareness and engage with users in a meaningful way, the campaign is led by a series of ads, the first one of which went live over the weekend. It builds on the emotional aspect of GIGAnet and how it helps customers thrive.

Commenting on the campaign, Avneesh Khosla, Chief Marketing Officer, Vi said “Telecom services are a lifeline for millions of Indians and a catalyst for many of us to thrive and build a better tomorrow – rediscover our passions, learn new skills – as well as build new business models. Today Indians are looking for ways and means to achieve their ambitions and get ahead in life. Vi helps Indians thrive today and tomorrow by designing meaningful solutions that fulfil their needs and unlock endless possibilities. The campaign #SpeedSeBadho is our attempt to narrate these passionate stories, which are backed by Vi’s fastest 4G. Our digital focused communication reiterates how Vi’s fastest 4G, verified by Ookla, has helped customers to thrive and move ahead in life.”

Conceptualized by Ogilvy, the 360-degree, high visibility campaign, illustrates Vi’s continued commitment towards enabling customer thriving and will be seen across diverse media including TV, OOH and Digital.

Speaking about the concept behind the new campaign, Kiran Antony, CCO, Ogilvy South said, “Today everyone is continuously working towards bettering multiple aspects of their professional and personal life. Whether it’s about upskilling or starting a new business on social media, speed of the network is the most critical factor. Through the #SpeedSeBadho campaign, we wanted to capture instances of people thriving using tongue twisters as an audio device.”

In addition to the 3 TVCs series, Vi has also planned several interesting engagements which will open for audience participation on digital, in a phased manner, putting forth the advantages and benefits that GIGAnet offers.

GIGAnet is built on 5G architecture and is the result of the largest network integration completed in record time and the first-of-its-kind spectrum refarming exercise in the world.

The first ad shows how a young girl aces it at work and saves the day with Vi – India’s fastest 4G.

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