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    Equitas Small Finance Bank appoints new leaders

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    Equitas Small Finance Bank ropes in industry experts to lead important verticals like Retail Assets, Technology, Digital, Operations and Human Resources of the bank. The leading small finance bank has recently appointed Mr. Narayanan Easwaran as Chief Technology Officer, Mr. Vaibhav Joshi as Chief Digital Officer, Mr. Pallab Mukherji as Chief People Officer, Mr. Siby…

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    ASUS launches a ‘Colors of a Billion’ Campaign

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     Aims at bringing the colourful experience of immersive display in everyone’s life by celebrating the unity in diversity Asus India has initiated a ‘Colors of a Billion’ campaign to celebrate and honor the wide cultural diversity of India. Each region and part of the country expresses itself with myriad colours that it resonates with, just…

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    TCS Embarks on a New Brand Direction to Power its Next Horizon of Transformation-led Growth

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    Tata Consultancy Services’ New Brand Statement, ‘Building on Belief’, Puts its Vast Experience in Purpose-Led Transformation at the Core of its Brand Story Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, today unveiled a new brand statement, ‘Building on Belief’, to articulate its mission and…

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    Havas Media wins integrated mandate of Micromax

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    The account was won following a multi-agency pitch and will be handled out of the agency’s Gurgaon office Havas Media India has won the integrated mandate of Micromax Informatics Ltd, a multinational smartphone and consumer electronics company. The mandate includes both traditional and digital media as well as creative and strategy for the brand. The…

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    Star India launched a new network-wide television campaign

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    The TVC ‘SIRF DIKHAANE KE LIYE NAHI, DEKHNE MEIN BHI REAL HD EXPERIENCE’ will air across the Star India Network in 7 languages Star India has launched a new network-wide television campaign (TVC) ‘SIRF DIKHAANE KE LIYE NAHI, DEKHNE MEIN BHI REAL ‘HD’ EXPERIENCE to build awareness among television lovers who, despite owning an HD…

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    dentsu X India wins Media Duties for Roca Parryware

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    dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware dentsu X India, the integrated media specialist from the house of dentsu international, has won the media account for Roca Bathroom Products Private Limited, also referred to as RBPPL or Roca Parryware. As per the mandate,…