• latest-stories

    Festive fervour lands HT Media back in black in Q3

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    The company has posted a consolidated net profit of Rs 9 crore HT Media, the publisher of Hindustan Times, Mint and Hindustan, has returned to profitability in Q3 FY21 with a consolidated net profit of Rs 9 crore, thanks to the improvement in ad revenue on a quarter-on-quarter (QoQ) basis due to festive season and…

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    Netflix is all set release its first Telugu original film ‘Pitta Kathalu’ on 19 Feb

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    Produced by Ronnie Screwvala’s RSVP Movies & Ashi Dua Sara’s Flying Unicorn Entertainment, the anthology film is directed by Tharun Bhascker, B.V. Nandini Reddy, Nag Ashwin, and Sankalp Reddy Netflix has unveiled its first Telugu original film ‘Pitta Kathalu’, which means short stories in Telugu. It will premiere exclusively on 19th February and will be available…

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    Dentsu considers sale of Tokyo HQ

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    Media outlets speculate that the building could fetch the company around $2.9 billion Japanese advertising group Dentsu is reportedly considering selling its Tokyo headquarters, which media outlets say is worth $2.9 billion. Reports say that the 48-story HQ in Shidome may be sold by the company with plans to rent back half of its space….

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    CCPA issues warning to ads that claim to ‘boost immunity’, ‘kill virus’

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    The body warned advertisers that punishment for making such misleading claims will range from 2-year imprisonment to Rs 10 lakh in fine The Central Consumer Protection Authority (CCPA) in its advisory on Jan 20 warned advertisers who used “immunity-boosting”, “virus killing” and “999.99% germ-free” proposition in their communication. The authority stated that any brand making…

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    MediaCom launches new logo & agency proposition

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    The company’s new visual identity is its first one in 30 years and builds on its previous branding Global public relations and communications company MediaCom has unveiled a new brand identity along with a revamped agency proposition — “moving forward.” The announcement comes after Nick Lawson was appointed as Global CEO in July 2020. The visual identity…

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    Radio saw 5 times rise in average ad volumes/day in Unlock compared to lockdown: TAM AdEx

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    The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads In the latest TAM AdEx report: ‘Mirroring Y 202o Radio Advertising report’ showcases the trends of Lockdown vs the Unlock period. This report has monitored 90+ Radio Stations (In association…

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    WhatsApp’s privacy policy update: How will it help businesses and marketers

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    According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service The debate on whether WhatsApp’s privacy policy update impacts personal messaging is far from over but the platform insists the changes are related to optional business features. So, will the integration actually help marketers?…

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    Is Rishabh Pant the soon-to-be blue-eyed boy of the brand world?

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    Industry watchers discuss Pant’s brand value shooting up post the Test series win and his recent association with JSW Sports It was a sight savoured by fellow-Indians and how! A freewheeling Rishabh Pant storming Australia’s Gabba fortress in record-breaking fashion, helping India snatch a three-wicket win to cap one of the greatest Test series of…

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    Bombay HC rules Sebamed can continue claiming their soap is superior to HUL’s

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    However, Sebamed cannot compare HUL’s soaps to washing detergents The Bombay High Court has allowed German personal care brand Sebamed to continue displaying advertisements claiming their soap is superior to Hindustan Unilever’s (HUL) soaps. However, Sebamed cannot compare HUL’s soaps to washing detergents, as it has done in its recent campaign, the court ruled in its…

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