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    Raghav Bahl resigns as Managing Director of The Quint

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    Bahl will continue to act as Non-Executive Promoter Director on the Board of the company Raghav Bahl has resigned as the Managing Director of The Quint. Bahl will continue to act as Non-Executive Promoter Director on the Board of the company. Bahl’s resignation as the Managing Director came into effect with the closure of business…

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    Nikhil Dey joins Adfactors PR as Executive Director

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    Dey will be responsible for driving growth, transformation and organisation-building in India’s largest PR market Nikhil Dey, former Vice Chair of Weber Shandwick India, has joined Adfactors PR as Executive Director. He will be based out of the firm’s Delhi Office, in charge of all north-based business of Adfactors PR, India’s largest Public Relations firm….

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    Sensodyne unveils first TV campaign for its toothbrush portfolio

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    The TVC, created in eight languages, encourages people to choose the right toothbrush for their oral health Oral health brand Sensodyne from GSK Consumer Healthcare has launched the first ever TV campaign for its toothbrush portfolio. The Effective & Gentle Care campaign attempts to break the common perception that hard brushing is imperative for effective…

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    2020: The year OTT went mainstream

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    How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year 2020 was the year when over the top (OTT) platforms, both SVOD and AVOD, truly become mainstream. Unlike in the previous years, the original shows on OTT platforms generated a…

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    Paytm reaffirms loyalty to Indians in new campaign

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    The campaign reiterates how Paytm upheld its commitment to all fellow citizens in 2020 as the nation enters 2021 India’s leading digital financial services platform Paytm has launched an uplifting social film as part of its new “#Har Ghar ka, Desh bhar ka – Paytm, Proudly Indian” campaign to highlight how the company has stood…

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    Colgate-Palmolive launches Vedshakti Oil Pulling, expanding its Ayurvedic oral health segment

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    Vedshakti Oil Pulling cleanses the mouth & helps it detox Colgate-Palmolive (India) Limited, the market leader in oral care in the country, has expanded its Naturals portfolio, with the launch of Vedshakti Oil Pulling—a centuries-old practice in Ayurveda combined with Colgate India’s oral care expertise, known to offer benefits in oral health and beyond. Oil Pulling is…

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