• latest-stories

    Archit Chenoy appointed as CEO of RepIndia

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    Chenoy takes over the reins from Ayesha Chenoy who founded the company in 2013 RepIndia, an integrated digital agency, announced the appointment of Archit Chenoy as the new CEO. He is currently serving as the Managing Director and will take over the new role in January 2021. Prior to RepIndia, Archit has been associated in…

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    Offline channels are showing a very healthy recovery: Kanwalpreet Walia, Titan

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    Kanwalpreet Walia, Marketing Head, Fragrance & Accessories, Titan, shares insights on SKINN’s new collection for adventure seeking men and the challenge in creating a mood with fragrances digitally In an attempt to keep up with the changing consumer behaviour, brands are continuously transforming themselves. They are adopting new strategies and communication techniques in order to…

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    Good advice can have a multiplier effect, says Edelweiss Mutual Fund in new ad

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    A part of #AdviceZarooriHai series, the campaign depicts the true story of a woman who is scripting her own legacy in Bihar, inspired by her teacher’s advice As part of its #AdviceZarooriHai series, Edelweiss Mutual Fund has launched another investor education film this New Year, emphasizing the multiplier effect of good advice. Sarita Rai, a law graduate from Patna university, rejected…

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    Challenges CMOs will have to face in 2021

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    For marketers, there is no respite in sight as much of 2021 will be about coming to terms with challenges posed by the pandemic Year 2020 is history, but it has left a host of challenges behind for marketers to tackle. If we look back, the last 10 months have altered marketing strategy drastically across…

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    EID Parry puts the spotlight on impurity-free sugar with #InsideOutside TVC

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    TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments Building on the importance of trust and hygiene as key elements in everyday life, EID Parry, India’s leading sugar manufacturer today rolled its marketing campaign – #InsideOutside. The campaign through an intriguing TVC brings to fore the brand’s promise…

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    Nikhil Mathur joins India TV as Head of Marketing

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    Mathur comes with 15 years of extensive experience in marketing, brand and events in the media industry Nikhil Mathur has joined Rajat Sharma-led India TV as head of marketing. Mathur joins the channel from Associated Broadcasting Co. Pvt Ltd (TV9) where he was the AVP Marketing and Events. Mathur comes with 15 years of extensive…

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    TRP Scam: Will BARC’s credibility take a hit?

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    Not really, feel experts who say the industry continues to rely on the data provided by BARC The year 2020 has been one of the most difficult years for the Broadcast Audience Research Council (BARC), India’s only television audience measurement body in the country. Starting from the controversy over TV 9’s “unusual” spike in ratings,…

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    Ikea’s marketing expenses are always optimised and not extravagant: Amitabh Pande

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    In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices Furniture retailer IKEA India’s Country Marketing Manager, Amitabh Pande, has said that the retail company’s marketing spends will be less impacted by the pandemic and will continue to be based on…

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