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    Soch Apparels names Salloni Arora as Vice President, Marketing

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    Arora will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in India Bangalore headquartered ethnic wear brand Soch Apparels has appointed Salloni Arora Nanda as the Head of Marketing. In her new role, Saloni will be responsible for all marketing efforts for the brand, firmly establishing…

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    IPL 2021: Why marketers have reasons to cheer

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    Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will let them participate with more touchpoints With IPL 2021 set to commence in a few months and with reports that BCCI is likely to allow 50 per cent crowd attendance for matches, there is visible…

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    Can liquor brands sail through ASCI restrictions on surrogate ads?

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    Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns In a recent development,  ASCI (Advertising Standards Council of India) banned surrogate advertisements of 12 liquor companies who were actively advertising during the IPL season. These brands have been…

  • Amarjit Batra, CEO, OLX India
    latest-stories

    VMLY&R & Geometry launch end-to-end creative commerce company

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    The new service will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion VMLY&R and Geometry joined forces to launch VMLY&R COMMERCE, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global commerce offerings. VMLY&R COMMERCE is led by Global Chief…

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    We intend to take our direct subscriptions to double-digit figures: Nachiket Pantvaidya

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    Pantvaidya, the Group COO of Balaji Telefilms and CEO of ALTBalaji, speaks about the platform’s performance in the year gone by and its plans to build a robust content catalogue in FY22 Balaji Telefilms Group COO and ALTBalaji CEO Nachiket Pantvaidya is confident that his company’s subscription OTT platform ALTBalaji will break-even in FY22. While…

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    After 25 years, Vishnu Mohan quits Havas

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    Mohan will continue to serve as the chairman of the Vivendi Committee Vishnu Mohan, Chairman and CEO at Havas Group Southeast Asia, India and North Asia, has put down his papers after 25 years with the organisation. Mohan will continue to serve as the chairman of the Vivendi Committee Southeast Asia and India, reporting to…

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    Spends on mobile advertising to witness a spike: Report

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    According to InMobi’s latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led lockdown for sure led to several companies navigating through seismic shifts in their marketing budgets and mix. With traditional media severely impacted, brands took the digital route, specifically targeting consumers through their handset devices. According…

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