

Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year
We finally bid adieu to the year of economic woes. Bringing in the new year with a fresh new vision and taking on a forward-looking approach, Radio Industry leaders are optimistic about the turnover and growth of their FM channels.
Throughout the year 2020, the radio industry was equipped to constantly reinvent itself and flourish into new digital avenues. This has set the pretence for 2021, giving more ROI led opportunities to their brands (clients) and has even brought in new categories onboard. There has been an increase in digital strategies to better suit the changing landscape and many FM Channels have made headway by developing and curating their own web radio platforms. While the year of doom and gloom (read:2020) brought in a massive economic slump it was also a year to reinvent itself to developing times. Leaders share that a hyperlocal approach and digitization of channels will help the radio industry soar to greater heights this year.
e4m spoke to Radio Industry leaders to understand the expectations and trends they have forecasted for this new year.
Abraham Thomas, CEO, Reliance Broadcast Network Limited
With the advancement of digitalization, we see radio expanding its wings and strategically entering into broader avenues such as gamification, chatbots, social commerce, and others. The seamless integration into the digital space has opened many possibilities for the radio industry to venture into newer avenues where the emergence of audio will take precedence across all innovations. We believe that this will be dominating the industry and become a leading trend in 2021.
Ashit Kukian, CEO, Radio City
A trend forecast for 2021 would be a growth in radio in terms of listenership and business from the Tier2 and Tier 3 markets. Due to radio’s reach and credibility, brands will reach out to the audiences in these markets through radio. This will be coupled with the increase in usage of radio by local players to amplify their brand message.
B.Surendar, COO & Director, Red FM network
For us, our on-going NBD (new business development) efforts have helped attract a whole lot of new advertisers and categories from national and regional markets into Red FM during last year and hopefully will grow bigger in 2021. Going forward we will be moving away from vanilla FCT and providing Radio + Digital + On ground (wherever possible) solutions to our advertisers leveraging our own influencers i.e RJ’s and our strong rapport with celebrities at large and the film industry across multiple languages. We will also be venturing into highly differentiated and updated content keeping pace with the changed lifestyle and behaviour in people in this new market environment. The trend of Hyperlocal planning and execution by brands to adapt to the new normal and expand their customer base will be seen and radio should be able to benefit from this. Other leverage points this year will be important states going for elections, some spurt in Government and political advertising. Other areas like podcasting, content syndication and other new media initiatives will also gain prominence.
Preeti Nihalani, Chief Revenue Officer, Mirchi
The year of 2021 will be a recovery year for the radio industry. Advertisers believe strongly in the core strengths of radio and in tough times when brands do more tactical and hyperlocal advertising, the radio medium will only garner more prominence.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
-
-
99acres.com Unveils New TVC #NoTwistOn99acres
February 26, 2021 By Team PITCH -
Experience Apple like never before @ Croma with #AppleYou&Croma
February 26, 2021 By Team PITCH
-
Reliance Industries tops Fortune India 500 list for second year in a row
December 10, 2020 By Team PITCH -
-
AdLift Wins Creative Mandate for PayU India
June 10, 2020 By pitchteam
-
THE ROAD AHEAD TRADITIONAL MARKETING- “DIGITAL MARKETING”
July 25, 2019 By Anam Khan -
Marketing Herbal, the Lotus Way
July 25, 2019 By Sanstuti Nath -
Archives
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- November 2011
- February 2011
- December 2010
- February 2010
- January 2010
- July 2009
- February 2009
- January 2009
- February 2008
- January 2008
- September 2007
- January 2007
Leave a reply
You must be logged in to post a comment.